The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for…. Read More
Category: Content Marketing
Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is…. Read More
How about increasing sales by 200% to 300%? Have I got your attention? Good. Let’s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads…. Read More
‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Last week in Exo marketing’s blog, we talked about how, in social media, a picture is worth a thousand words. Based on current trends, it would be a safe bet to say a video is now worth more. Know your offer, make your video If…. Read More
If you are a business selling to other businesses (B2B), there is a good chance you are using social media to increase your customer engagement and help with lead generation. Here are 4 good ways to help increase the quantity and quality of your leads…. Read More
Something new on the Exo website! "In the ExoLounge" will be a weekly video featuring content, interviews and answers to some of your questions. Each month will have a central theme to it. Septembre is B2B Social media. We kick it off with @ExoTheriault vlogging…. Read More
The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted…. Read More
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More




