Category: Digital marketing

Online advertising: five statements that make me roll my eyes!

Published by : , on June 11th, 2024.
These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find yourself asking these questions on your first digital…. Read More...

B2B digital marketing: AI and the decline in quality of Google services

Published by : , on June 4th, 2024.
These are the two topics I'm going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs increasingly declining? On the digital marketing planet, we talk about "enshittification". It's a term popularized by author Cory Doctorow. This phenomenon became…. Read More...

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Published by : , on October 17th, 2023.
Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the most significant changes is the alignment and integration…. Read More...

How do you strategically position yourself in a market already occupied by “Goliaths”?

Published by : , on July 7th, 2021.
We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures…. Read More...