Category: Digital marketing

Online advertising

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More
Published by : , on June 11th, 2024.
Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the…. Read More
Published by : , on October 17th, 2023.
Categories : Alignement ventes marketing, Artificial Intelligence, Digital marketing, Marketing Research, Marketing Strategy, Sales-Marketing Alignment, Stratégies-marketing, Transformation marketing
Goliaths

How do you strategically position yourself in a market already occupied by “Goliaths”?

We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly…. Read More
Published by : , on July 7th, 2021.
Categories : Artificial Intelligence, Digital marketing, Intelligence artificielle, Marketing Strategy, Product Launch, Strategic Development, Strategic Positioning, Transformation marketing