Category: Email marketing

8 Practical Tips for Successful B2B Email Marketing

Published by : , on April 29th, 2021.
Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According to the study report "B2B Content Marketing 2020:…. Read More...

Automation: It’s Not Automatic

Published by : , on September 24th, 2019.
Your company does email campaigns. Then one day, your marketing coordinator tells you about this new platform or that revolutionary tool that makes it possible to automate your campaigns -- you will suddenly double your conversion rate, the number of clicks will explode, and you will retire in the next year! Yippee! Too…. Read More...