Category: LIVE events and conferences

B2B Marketing: the end of traditional conferences and trade shows?

Published by : , on September 1st, 2020.
The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of summer 2020, we will no longer be shaking…. Read More...

How do you add “lives” to your content arsenal?

Published by : , on August 20th, 2020.
At the moment, we don't shake hands anymore, as we used to. The current pandemic has led many companies to increase the use of live content and conferences to: be discoveredincrease your notorietyeducate customers and prospects convey your competitive advantagesreplace conversations that the sales force is no longer able to have!  Selling is a…. Read More...

B2B Marketing Conferences: what the schedules tell us about the trends

Published by : , on February 22nd, 2018.
No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some fresh air, but rather to find your way…. Read More...