Last week in Exo marketing’s blog, we talked about how, in social media, a picture is worth a thousand words. Based on current trends, it would be a safe bet to say a video is now worth more. Know your offer, make your video If…. Read More
Category: Marketing communications campaigns
Using visual content when posting to social media sites is a trend that is not going away anytime soon. The old adage that an image is worth 1000 words holds true today more than ever, in the world of fast paced Twitter feeds and oversaturated…. Read More
If you are a business selling to other businesses (B2B), there is a good chance you are using social media to increase your customer engagement and help with lead generation. Here are 4 good ways to help increase the quantity and quality of your leads…. Read More
Something new on the Exo website! "In the ExoLounge" will be a weekly video featuring content, interviews and answers to some of your questions. Each month will have a central theme to it. Septembre is B2B Social media. We kick it off with @ExoTheriault vlogging…. Read More
If you conduct email campaigns, you may have heard of the A / B tests. If you have not yet dared to try these, here are some suggestions to guide you through the steps of A / B testing. What is A/B testing? This is…. Read More
A lot of B2B companies wonder what communication channels they emphasize in the new year or for their next campaign. The answer isn’t simple. In fact, to choose an effective online or offline communication channel, you must first establish a communication plan that can be defined after strategic…. Read More
In my last article, I introduced the first three elements to consider when creating a direct marketing campaign (or direct mail); the target, the message and the incentive. When the communication tool is printed and quality control is performed, the next step is to send…. Read More
Last May, I started an Adwords campaign about Cryptolocker, a computer virus of the "ransomware" kind that affected a growing number of companies. The campaign was commissioned by Équipe Microfix, a company that specializes in IT infrastructure and IT. When you create an pay-per-click campaign,…. Read More
I’m taking a few minutes to write this article about a phrase that many people wrongly associate with marketing: “it doesn't matter if you like it or not... just talk about it!” Marketing: it doesn't matter if you like it or not... just talk about…. Read More
The Canadian Anti-Spam Law C-28(CASL) has been announced a while ago but most companies have just sent out their email about consent. It was shortly before July 1st, the date the law came into effect. Have you noticed that some of these emails came from…. Read More
