Raise the power of your brand

Category: Marketing de contenu

B2B content marketing: create at home, optimize and distribute elsewhere!

It was while reading a post on Mark Schaefer's blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further.…. Read More
Published by : , on November 28th, 2023.
Categories : B2B Marketing, Blogging, Blogue, Content Marketing, Marketing de contenu, Référencement – SEO, SEO, Social Networks
Email Marketing

8 Practical Tips for Successful B2B Email Marketing

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According…. Read More
Published by : , on April 29th, 2021.
Categories : Automation, Automatisation -, Content Marketing, Email marketing, Marketing de contenu
Tactics

The 3 growing tactics and challenges of B2B martech specialists

According to a recent study conducted by the agency 93x  with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and…. Read More
Published by : , on February 18th, 2021.
Categories : Études -, Marketing de contenu, Marketing Research, Martech
traditional conferences and trade shows

B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of…. Read More
Published by : , on September 1st, 2020.
Categories : Développement des affaires -, LIVE events and conferences, Marketing de contenu
2019 B2B marketing trends

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the…. Read More
Published by : , on February 26th, 2019.
Categories : Content Marketing, Intelligence artificielle, Marketing de contenu, Research & Studies
Content marketing for digital strategy

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More
Published by : , on November 15th, 2018.
Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies
Infolettre LinkedIn