This spring, we’re launching a new series of Exo B2B videos about two strong marketing trends: The use of data, and artificial intelligence (AI).
Data
Whether we’re talking about automation, “predictive marketing”, ABM, machine intelligence, or “chat bots”, at their most basic level, they’re all data manipulation and management for marketing purposes.
In order to help our audiences better understand the effects of these new technologies on their marketing and sales (and consequently, on their turnover), Exo met with companies on the front end of these technological movements. We spoke with experts who have a vision of where these trends will lead us.
Visionaries
These Exo B2B videos were filmed mostly on the premises of Barista/On en s’en food, our partners in this adventure. The series gave me the privilege of meeting and interviewing entrepreneurs, visionaries, and great managers, with a passion for data-driven marketing!
My guests will be
- Laurent Maisonnave from Seevibes with whom I’ll discuss the impact of data on advertising purchases, and how we’re increasingly measuring their effectiveness.
- Claude G. Théoret from Nexalogy who’ll share some insights on Big Data and its impact on the business world.
- Chrystian Guy from Cakemail in a conversation about the rebirth of e-mail via automation and data
- Sébastien Provencher from Element AI, a laboratory that helps companies transition to AI. Sébastien, a serial entrepreneur, is preparing a major conference on Artificial Intelligence and Marketing in April. I’ll try to scoop some content from his upcoming presentation.
Surprises
I have a few surprises up my sleeve that I’ll reveal once I get confirmations…Stay tuned.
Exo continues to explore new territories in B2B marketing and this is just the beginning. ExoLab is preparing something for the fall ….
See you soon!
