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24 April 2024
Corporate communication: ExoB2B welcomes Geneviève Dion
ExoB2B is proud to announce the addition of Geneviève Dion to its team. With an impressive career in communications and public relations, Geneviève brings a wealth of experience and client-side skills that will further strengthen ExoB2B's position as an industry leader. Geneviève is a seasoned professional with recognized expertise in developing effective communications strategies for businesses. She has acquired her experience and developed her skills working for world-renowned companies such as Bombardier, BRP, Saputo, Demers Ambulances, the Orchestre symphonique de…
15 March 2024
We’ll be cycling for inclusion, and we need your support!
We've decided to get involved and shine the spotlight on an initiative driven by a deeply human mission to make a positive difference in the lives of those around us.For the past three years, Alain Thériault has been involved as a participant and administrator of the “Pedal for Inclusion” event. The event is organized by Mission Inclusion, and raises awareness and essential funds for Quebec families and children with inclusion issues. This work is close to our hearts 💖 because…
5 February 2024
Customer Experience (Cx): new training at Grenier!
Want to know everything there is to know about measuring the impact of customer experience on your business? Alain Thériault, partner at ExoB2B and executive coach, will be giving a training session on the subject. Where? at Grenier formations, on February 22 from 8:30 a.m. to 10:00 a.m. via webcast. During this training session, you'll learn how to use concrete performance indicators to improve and justify the investment of time and money in creating customer experiences. The discussion, in simple…
19 January 2024
ExoBlog celebrates its 15th birthday!
We're proud to celebrate 15 years of excellence and innovation with our B2B marketing blog. 🥳🎊 With over 1,000 exclusive articles in French and English, our blog has not only been a pioneer in Quebec, but over the past 15 years has also gained international recognition, receiving numerous nominations and awards in North American competitions. In a world where AI-generated content is becoming commonplace, our articles are a guarantee of authenticity and originality. From branding to AI for marketing, SEO…
17 January 2024
Personas in B2B marketing
Want to know all about personas in B2B marketing? Alain Thériault, partner at ExoB2B and executive coach, will be giving a training session on the subject. Where? At Grenier formations, on January 30, from 8:30 a.m. to 12:00 p.m. via webcast. During this training session, you'll learn how to develop your personas. You'll also learn how to identify the information that impacts your sales, and how to use your personas in your marketing. You'll also have the opportunity to delve…
13 December 2023
Happy Holidays and Happy New Year 2024!
At this time of celebration, the entire team would like to express its deep gratitude for a remarkable year. What a pleasure it has been to accompany you with our content. We wish you festive moments and a successful and fulfilling 2024! Please note that our offices will close at noon on December 22, but we'll be back, refreshed and ready to go, on January 8. Until then, take care of yourself and may the holiday spirit be with you!…
12 September 2023
B2B Forum: we will blog live!
The B2B Forum, organized by MarketingProfs, will be held in Boston on October 4, 5 and 6. Many of the world's leading influencers and experts in the field will be on hand. Remember our series of posts on «Marketing influencers: our Top 30»? Among our Top 30, several will be on hand to give presentations (read conferences 🙂 ) at the B2B Forum, both face-to-face and virtual: Michael Brenner, Lee Odden, Joe Pulizzi, Mark Schaefer, Pam Didner, Erika Heald, April…
8 September 2023
Big Bang AQT: We’ll be talking about social selling!
This year's Big Bang AQT thematic presentations will explore a wide range of expertise, from influencer marketing and financial strategy to social selling, human resources and sales techniques powered by social networks. This year's event, organized by the AQT will take place on October 24 and 25 at the Centre de congrès de Saint-Hyacinthe. We'll be there! Alain Theriault MBA will present : Sales Navigator, a powerful version of LinkedIn for true sales professionals. To find out more, read Alain's…
