When I wrote my last blog post, I stumbled across a white paper which deals with the B2B brand, and more specifically, the Digital B2B brand. Have you heard of this? In any case, I was intrigued by this theme and I continued my research.…. Read More
Month: February 2014
Many of you will have difficulty defining what a parallax effect is in the context of design and web development. Summing it up, it is to add a depth effect to a website by animating various objects at different speeds. At first glance, the result…. Read More
The Net Promoter Score (NPS) is a scale widely used in the evaluation of client satisfaction in B2B. It is of remarkable simplicity, which allows us to measure the satisfaction of clients over time. Any company that has the satisfaction of its clients at heart…. Read More
Tuesday February 11th held the Conference for Les Affaires on the theme of marketing content in Montreal. I joined as a participant, but was also invited by one of our clients for a round table discussion entitled ‘Content Marketing: when, how and what?’ First of…. Read More
For a few days now, on social networks of marketing agencies and other people who work in these environments, we have seen the flourishing of an image that reads: "There's no more B2C or B2B, only H2H: human to human". Is this a revolution? The…. Read More
When we carry out campaigns (email, social media, paid, etc.), it is important to add 'tracked ' links. With this type of link, we know everything! How many people have clicked, where they come from... etc. This way, Google Analytics can measure the impact of…. Read More
In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More
