I read an article yesterday in MarketingProfs, presenting the results of a survey regarding B2B inbound marketing done by Ascend2. At the sight of these graphics, I couldn’t help but see a connection between the results obtained in this report, as objectives, tactics and most…. Read More
Month: August 2014
‘Lean’ is an approach that aims to optimize business performance by focusing on continuous improvement and eliminating waste in industrial environments. It is widely used in the automobile industry from a manufacturing standpoint, but we also talk about it in terms of marketing. How does…. Read More
In recent days, I’ve coached sales teams in order to make the most of their accounts. They were asked to provide me with an action plan to get the most out of each of them. In this test, one submitted a plan that combines strategy,…. Read More
Keyword research is a critical step in the reinforcement of a web site. Without them and without content strategy, a web site is less likely to be seen and found in search engines by different target audiences. There are several free tools to use to…. Read More
Email marketing campaigns may seem like a thing of the past. These were the first online marketing tactics, a way to adapt direct marketing to what was then a new technology. In an era of social networking, inbound marketing and constant "new technologies", email marketing campaigns…. Read More
As a "content writer", my role and my job are to "create content". Yes, but what else? It’s to imagine, to shape things that will interest audiences and people with my little hands. As for marketing, when you say content, you mean content strategy. It comes…. Read More
When you work in the web industry, you always end up having to estimate the cost of a web site. Even using a free CMS, such as Wordpress, the cost of production varies, usually in function of the time spent on the project. Building a…. Read More