The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More
Month: March 2024
Yes, I know, the "meme" below will go out of fashion in no time. But we can't pass up the opportunity to use it for educational purposes! So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe…. Read More
This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial…. Read More
