Claude

The marketing transformation goes through AI and “Martech” consolidation.

This may sound funny to you, but if you think about it, there are currently more than 7,000 marketing applications listed in the chart published each year by Scott Brinker of chiefmatech.com. A sea of martech They are listed in six major categories of marketing…. Read More

Published by : Claude Malaison, on January 29th, 2020.

Categories : Content Marketing, Market Research, Martech, Uncategorized

LinkedIn: the numbers that talk to companies in B2B

Figures and statistics that speak volumes about the importance of this B2B marketing platform. The graph below was produced by the SocialPilot team and divided into five categories: Demographic - The type of people who use Linkedin, e.g. gender, age, income, etc...Usage - How people…. Read More

Published by : Claude Malaison, on December 5th, 2019.

Categories : Content Marketing, Social Networks

New CMI study: too much TOFU in B2B?

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. Not tofu but rather, content marketing.…. Read More

Published by : Claude Malaison, on November 21st, 2019.

Categories : Content Marketing, Market Research, Research & Studies

Content Marketing: Success rests above all on relevance

Just a short blog inspired by Lynda St-Arneault's LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. As the…. Read More

Published by : Claude Malaison, on November 4th, 2019.

Categories : Content Marketing, Uncategorized

Hype Cycle Marketing: Having the means for its own ambitions

Recently, the technology watchdog firm, Gartner, published its famous "Hype Cycle" on marketing-related technologies or, if you prefer, "martech". In case you didn’t know, every year, the US firm publishes its Hypes Cycles for everything related to technology. Five Cycles Marketing, human resources, finance, communications,…. Read More

Published by : Claude Malaison, on September 25th, 2019.

Categories : Market Research, Martech, Technology Sales and Marketing

To finally get over with B2B influencers

We didn’t choose this title for nothing! It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. These three topics, and it's part of the problem, affect both the customer relationship in B2C, as well as inter-company in…. Read More

Published by : Claude Malaison, on July 9th, 2019.

Categories : Content Marketing, Influenceurs

Promoting your B2B content on social networks: get your $$$ ready

Back to the future in this short post... Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Recently, we came…. Read More

Published by : Claude Malaison, on July 2nd, 2019.

Categories : Content Marketing, Social Networks

Social media in B2B: from platforms to content… Ten years later.

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post, with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’.…. Read More

Published by : Claude Malaison, on June 18th, 2019.

Categories : Content Marketing, Market Research

ExoB2B Top 30 Marketing Influencers 2019

Marketing Influencers: Our 2019 Top 30

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C…. Read More

Published by : Claude Malaison, on April 11th, 2019.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing d’influence, Marketing de contenu

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the…. Read More

Published by : Claude Malaison, on February 26th, 2019.

Categories : Content Marketing, Intelligence artificielle, Marketing de contenu, Research & Studies