Claude

When B2B Barbie meets a virtual double and Lady Trifecta…

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing "great mass". Just imagine… Almost all the big names were announced, but not B2B Barbie! Among the big names…. Read More

Published by : Claude Malaison, on October 10th, 2023.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing

At B2B Forum: the elephant in the room was AI

How can I put this… The past two weeks have seen the two most interesting B2B content marketing conferences of the year. I'm talking about CMI World, which took place last week in Washington, D.C.. And B2B Forum, which wraps up tomorrow in Boston. And…. Read More

Published by : Claude Malaison, on October 5th, 2023.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing

Content marketing: what impact will AI have on its future?

The Content Marketing Institute, USA's content marketing bible, recently published a new study that looks at, among other things, the very future of content marketing in business and the future of those who practice it. I'll pass quickly over the salary aspect. Apart from the…. Read More

Published by : Claude Malaison, on September 13th, 2023.

Categories : Artificial Intelligence, Content Marketing

How to optimize your B2B content marketing?

You've probably heard a lot about B2B content marketing. You've also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. In your small or medium-sized business, you're probably wondering how. According to the Content Marketing Institute's 13th annual study (2023),…. Read More

Published by : Claude Malaison, on June 26th, 2023.

Categories : Content Marketing, Marketing Strategy, Social Networks

As a personal assistant, will AI be as discreet as our hairdresser?

Let me tell you a story that blends technology, history and anthropology. Once upon a time, AI and personal assistants…. Not too fast. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants.…. Read More

Published by : Claude Malaison, on June 6th, 2023.

Categories : Artificial Intelligence, Intelligence artificielle

Are B2B marketing bloggers at risk?

That's the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we're talking about the impact of text-generating artificial intelligence, particularly for blogs. It's an increasingly sophisticated tool. In fact, the more you use it, the…. Read More

Published by : Claude Malaison, on May 16th, 2023.

Categories : Artificial Intelligence, Automation, Blogging, Content Marketing

COVID-19: B2B marketing striking effects

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics,it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year's study. First of all, on…. Read More

Published by : Claude Malaison, on May 10th, 2021.

Categories : Blogging, Content Marketing, SEO

We must assert ourselves as Thought Leaders in B2B!

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. The companies of the 21st century must assert their position of dominance on several main axes. In particular, as leaders of trusted…. Read More

Published by : Claude Malaison, on March 17th, 2021.

Categories : Content Marketing, Leadership éclairé -, Marketing inbound -, Research & Studies, Thought Leadership

The 3 growing tactics and challenges of B2B martech specialists

According to a recent study conducted by the agency 93x with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and…. Read More

Published by : Claude Malaison, on February 18th, 2021.

Categories : Études -, Marketing de contenu, Marketing Research, Martech

Marketing Expertise: Our Top 20 of 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. This pandemic changed everything, including not publishing our top 20 this spring.…. Read More

Published by : Claude Malaison, on October 16th, 2020.

Categories : Annual Rankings, Influence B2B -, Influenceurs, Marketing d’influence