There is a trend towards a faster and better structured internet, which is a way to provide an optimal experience for users. Google, the largest web influencer, includes in its filters an algorithm penalizing websites that do not promote good user experience. A good user experience…. Read More
Author: Collaboration
Your website is more than a store front. It should, of course, put forward your offers, your products and your expertise. It must showcase your team and show how it differentiates from the competition. But your website should not just be functional. It must be vibrant,…. Read More
We establish a monthly report of performance for the websites of many of our clients. Several performance indicators are taken into account, such as the number of visits and unique visitors (it's not the most important), the bounce rate, page views, average duration of visits, geographical origin, the…. Read More
Did you read the last 2 blog articleds on direct marketing written by Nathalie Pilon, our Vice-President of Strategy? "Does direct marketing still work in 2014? " and "B2B Direct Marketing: Measure and follow up with the sales team ", they will give you an excellent starting…. Read More
CRM stands for Customer Relationship Management. It is the perfect tool to decompartmentalize the perception of clients coming from the different services within a company. The ultimate goal of a CRM is to put the client at the center of the preoccupations and the information…. Read More
In my last article, I introduced the first three elements to consider when creating a direct marketing campaign (or direct mail); the target, the message and the incentive. When the communication tool is printed and quality control is performed, the next step is to send…. Read More
How many times a week are you asked if your business is active on social media? And are you personally on it? If so, why? Why not? It's similar to the early 2000’s, when it was imperative to have a website, without really having thought…. Read More
According to B2B Marketing, direct marketing (also called “direct mail”) remains one of the most powerful tools of communication and a key element of the marketing mix in B2B, especially if it’s combined with online marketing tactics. I think this tactic is effective too, and…. Read More
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More
Are you overwhelmed by all the new web technologies coming out every day? You’ve heard about HTML5, CSS3, SASS, LESS, AngularJS, Node.js, Boostrap and Foundation? Wondering if you should invest time and energy to learn all of the latest web techniques? Even if you do…. Read More
