Collaborator

How to create a landing page that will convert in B2B

Last May, I started an Adwords campaign about Cryptolocker, a computer virus of the "ransomware" kind that affected a growing number of companies. The campaign was commissioned by Équipe Microfix, a company that specializes in IT infrastructure and IT. When you create an pay-per-click campaign,…. Read More

Published by : Collaboration, on October 16th, 2014.

Categories : Marketing communications campaigns, Uncategorized

Marketing: it doesn’t matter if you like it or not… just talk about it!

I’m taking a few minutes to write this article about a phrase that many people wrongly associate with marketing: “it doesn't matter if you like it or not... just talk about it!” Marketing: it doesn't matter if you like it or not... just talk about…. Read More

Published by : Collaboration, on October 14th, 2014.

5 tips to pick the right kind of survey in B2B

You are preparing to conduct a survey on a market that interests you. First, ask yourself: in which way will people respond to my questionnaire? Here are some solutions to help you choose between a telephone, web, or in person survey. 1- First things first,…. Read More

Published by : Collaboration, on September 30th, 2014.

Categories : Market Research, Marketing Research

Comment effectuer une stratégie de référencement pour une entreprise en B2B

How to carry out a ranking strategy in B2B?

Everyone wants to be well ranked on search engines. To do this, it is important to start a ranking strategy early in the design of your website. A ranking strategy is composed of three steps: optimizing on a technical level, optimization in terms of content…. Read More

Published by : Collaboration, on September 25th, 2014.

Categories : SEO

A Few Tips for a Successfull Implementation of a CRM Solution

Since 1990, customer relationship management software, or CRM’s, has been developed with one main motto; to develop a 360-degree view of customers. The most forward-thinking companies are well on their fourth or fifth generation of a CRM, while others slowly but surely, are getting into…. Read More

Published by : Collaboration, on September 25th, 2014.

Categories : Technology Sales and Marketing

Product Launch in B2B, Top or Flop?

56% of the respondents to our most recent study on the marketing activities of IT companies in B2B in Quebec (coming in November 2014) indicate that they launch a new product or service once a year. The risk of failure hangs over all of them…. Read More

Published by : Collaboration, on September 23rd, 2014.

Categories : Lancement de produit -, Product Launch -

The organization of a website matters more than its content

A website is all about content, texts and keywords. But it takes more than this when starting a site from scratch. There's one thing that comes before and it's absolutely crucial : the tree view, the organization of the website. The tree view, it's the…. Read More

Published by : Collaboration, on September 16th, 2014.

Categories : Content Marketing, Marketing de contenu

Take care of your virtual identity

Several media outlets have recently reported a large leak of email addresses and passwords from Gmail accounts, located primarily in Europe. On Twitter and Facebook, links are being provided to do a quick check to see if your email account is compromised. After the disappointment…. Read More

Published by : Collaboration, on September 12th, 2014.

Categories : Design et développement Web -, Web Design and Development

What to do when the results of your marketing research aren’t as good as expected?

Has your marketing research, for which you have spent any amount in the 5 digits, taught you that you are not targeting the proper audience, you do not have the right product for a particular market segment or, does nothing but confirms these beliefs? Despite…. Read More

Published by : Collaboration, on September 5th, 2014.

Categories : Market Research

B2B Inbound Marketing Strategy: Objectives, tactics and challenges

I read an article yesterday in MarketingProfs, presenting the results of a survey regarding B2B inbound marketing done by Ascend2. At the sight of these graphics, I couldn’t help but see a connection between the results obtained in this report, as objectives, tactics and most…. Read More

Published by : Collaboration, on August 28th, 2014.

Categories : Content Marketing, Marketing de contenu