Measuring the performance of an inbound marketing strategy goes beyond measuring the number of visits, bounce rate, the number of pages viewed, etc. You’ll find in this article a few ways to adequately measure the success (or failure) of your inbound marketing strategy. As seen…. Read More
Author: Collaboration
When we explain what is inbound marketing in a B2B context – and how the content marketing at its core work – we usually end up with the same answer: “but there’s no way you can write two blog articles a week about what we…. Read More
You’ll probably agree that displaying an image with a LinkedIn status has more impact than a simple text. You can also agree that writing blogs can take a lot of effort. How can you merge the two without straining yourself during the task? Here's a…. Read More
I recently attended to a cocktail event for manufacturers. Among other subjects, we discussed about the free trade agreement with Europe which is to come into effect within two years. Will your company take advantage of this new trading environment? Will European companies move here…. Read More
Votre site web en dit plus que vous le pensez sur vous et votre entreprise. Il est l’un des premiers canaux de communication, l’une des premières sources de contact entre le prospect et vous. Votre site, c’est la première impression. Oui, votre site web est…. Read More
A lot of B2B companies wonder what communication channels they emphasize in the new year or for their next campaign. The answer isn’t simple. In fact, to choose an effective online or offline communication channel, you must first establish a communication plan that can be defined after strategic…. Read More
Analyzing the web ecosystem is an important step to help you improve your web presence. As expressed in a previous article about calls to action, there are ten elements to take into account. One of those 10 points is analyzing the traffic. Why analyze traffic on your…. Read More
Which Canadian manufacturing, IT or service company has not, at some point in time, had intentions to export to our neighbors down south? Before taking on the US Apart from the regulatory and logistical questions,difficulties often come from a flawed game plan, the choice of tactics that…. Read More
Very often, a company’s commercial website is unfairly considered as an expense rather than being seen as an investment. It’s true that cost is important, technical updates and content resulting in updates take time and a considerable budget for small and medium companies. But beyond…. Read More
The goal of website diagnosis in B2B is to increase the number of sales leads by increasing traffic, in order to reach prospects and retain customers. When redesigning or evaluating a website in B2B, 10 essential elements must be considered. My article addresses one of these elements ; call to actions…. Read More
