Collaborator

Drive smartphone B2B users to your business

In May 2012, JD Power & Associates announced that 54% of wireless customers in Canada currently own a smartphone (up from 36% in 2011).1 Practically a standard in the workplace, smartphones are used to stay in touch with the office through email, text messages and don’t…. Read More

Published by : Collaboration, on November 15th, 2012.

Categories : Mobile Marketing

Mobile B2B marketing: requirements and ideas

While traditional computer sales have been drastically falling for several years, the year 2013 should confirm the tablet and smartphone sales boom. More specifically and on an international scale, these sales are anticipated at 1.2 billion units in 2013 compared to about 800 million during…. Read More

Published by : Collaboration, on November 13th, 2012.

Categories : Mobile Marketing

Sales and marketing: the importance of integration in B2B

I’ve often noticed the diverging opinions and objectives between marketing and sales. The contestant from the right-hand corner, the marketing department, is looking to work more on its brand image while the contestant in the left-hand corner, the sales department, is mostly looking to maintain…. Read More

Published by : Collaboration, on November 7th, 2012.

Categories : Sales, Marketing and B2B Business, Strategic Development

White papers: a great B2B marketing and sales tool in 9 points

Studies indicate that more than 7 out of 10 prospects contact a vendor after reading a white paper. Nearly 6 out of 10 say that the paper influenced their buying decision.1 The B2B (business to business) sale can often be complex depending on the nature of…. Read More

Published by : Collaboration, on September 27th, 2012.

Categories : Business Development, Content Marketing

Trends in B2B Content Marketing in 2012

When I found this slideshare that does a rundown of the main trends in B2B content marketing, I figured this would be a great starting point for an Exo novice like myself. Here’s what caught my attention. The top 5 content marketing trends: 1. Content…. Read More

Published by : Collaboration, on September 20th, 2012.

Categories : Content Marketing, Marketing de contenu, Sales, Marketing and B2B Business

Every B2B sales driven organization needs a technologist within the marketing team

It’s a fact; technology is a pillar of contemporary marketing. Nowadays, B2B marketing professionals in SMBs1 are expected to play three CxO2 roles in one: Chief Marketing Officer (CMO), Chief Information Officer (CIO) and Chief Technology Officer (CTO). That’s a lot for one person. In short, those…. Read More

Published by : Collaboration, on September 11th, 2012.

Categories : Technology Sales and Marketing

B2B Content Marketing Tactics

Before going on maternity leave, I was encouraged to write an article on marketing and maternity. Although quite interesting, I thought that the topic wasn’t appropriate or consistent with Exo Marketing’s blog. So I decided to comment on another graph from a study conducted by…. Read More

Published by : Collaboration, on August 31st, 2012.

Categories : Content Marketing

The importance of an editorial calendar

It’s happened! Your company is now doing content marketing (inbound marketing). You will soon launch your corporate blog and have a presence on major social networks. You’ve identified your buyer types and you’ve learned from different sources that they activate a buying process when they…. Read More

Published by : Collaboration, on August 21st, 2012.

Categories : Content Marketing