Content Marketing Archives

B2B content marketing: how will it be used in 2025?

Every year for many years now, we've published the results of the Content Marketing Institute's study on B2B content marketing. The study is entitled: “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025”. It probes the hearts and guts of professionals across the globe,…. Read More

Published by : Claude Malaison, on October 21st, 2024.

Categories : B2B Marketing, Content Marketing, Research & Studies

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More

Published by : Claude Malaison, on September 16th, 2024.

Categories : B2B Marketing, Content Marketing, Marketing B2B -, Marketing de contenu

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More

Published by : Claude Malaison, on September 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Humanisation marketing -, Marketing B2B -, Marketing de contenu, Storytelling, Storytelling -

B2B content marketing: the 7 archetypes of storytelling

In the world of B2B marketing, creating compelling content is essential to stand out from the crowd. However, you may have noticed that your content is starting to sound the same. Don't worry, this is a common phenomenon that can be explained by the use…. Read More

Published by : Claude Malaison, on August 22nd, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling -

Provocation in B2B marketing: would you dare to turn it into an asset?

In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the…. Read More

Published by : Claude Malaison, on August 19th, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling, Thought Leadership

B2B content marketing: boost it with the power of technology!

In today's digital age, content marketing has become an essential strategy for companies seeking to attract, engage and retain their audience. But with digital channels saturated and customer expectations constantly evolving, it's essential to constantly innovate in order to stand out from the crowd. This…. Read More

Published by : Claude Malaison, on June 26th, 2024.

Categories : B2B Marketing, Content Marketing, Martech, Martech

Digital marketing in B2B: an absolute must

B2B marketing is undergoing a major transformation in an increasingly digital world. Companies are no longer content to follow traditional methods to reach their business customers. They are now adopting sophisticated B2B digital marketing strategies. And they're doing so to stay competitive and meet the…. Read More

Published by : Claude Malaison, on May 23rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing automation, Marketing numérique et stratégique -, Martech, Martech, SEO, Social Networks, Stratégies-marketing

B2B content marketing: maximize your impact

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That's how I concluded my first post analyzing the Content Marketing Institute's annual study (the 2024 study). I was talking…. Read More

Published by : Claude Malaison, on April 30th, 2024.

Categories : Content Marketing, Social Networks

4 LinkedIn pillars essential to your growth

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities. Accustomed to treating LinkedIn as an online CV, many people…. Read More

Published by : Alain Thériault, on April 10th, 2024.

Categories : Content Marketing, Marketing numérique et stratégique -, Marketing Strategy, Sales, Marketing and B2B Business, Social Networks

A rude awakening for your B2B marketing content strategy

The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported…. Read More

Published by : Lynda St-Arneault, on March 27th, 2024.

Categories : Artificial Intelligence, B2B Marketing, Content Marketing, Intelligence artificielle, Marketing Communication Strategies -, Marketing Strategy, Stratégies-marketing