Category: Intelligence artificielle

A rude awakening for your B2B marketing content strategy

Published by : , on March 27th, 2024.
The time for creating content for the sake of creating content is more than dead. You can still do it if you don't take the time to read this post. I'm going to show you how your content strategy needs to be reviewed and supported on a regular basis and with fresh eyes.…. Read More...

As a personal assistant, will AI be as discreet as our hairdresser?

Published by : , on June 6th, 2023.
Let me tell you a story that blends technology, history and anthropology. Once upon a time, AI and personal assistants…. Not too fast. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants. Not only in our daily lives, but also…. Read More...

How do you strategically position yourself in a market already occupied by “Goliaths”?

Published by : , on July 7th, 2021.
We are currently working with a client on a strategic position and branding mandate. This is the launch of a new technology platform. It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. They are mostly well-established multinationals (Goliaths), with a roadmap that ensures…. Read More...

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Published by : , on February 26th, 2019.
Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research…. Read More...