At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental…. Read More
Category: Market Research
Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media. Mr. Turcotte, whom I would like to thank for commenting, raised a few…. Read More
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55%…. Read More
In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics…. Read More
As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers…. Read More
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real,…. Read More
In our line of work, we perform strategic planning for our clients: market research and strategic development for B2B companies in Quebec. Exo, specialized in the business-to-business sector since its creation in January 2002, has taken on the challenge of working with specific secondary and…. Read More
Do you remember answering an online census last year? A long or short questionnaire? The age and gender statistics from the 2011 census were revealed on Tuesday, May 29, 2012. In all, 33,476,690 people answered these questionnaires. The participants are divided as follows: 5,607,345 children…. Read More
In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on…. Read More
Your website’s traffic statistics constitute a wealth of information. Are you making the most of data you have to hand? Your prospects and clients search for you on Google and other search engines, from their computer, tablet or smart phone. You know they do because…. Read More
