Category: Market Research

B2B market research: the power of data

Published by : , on January 11th, 2013.
At the same date last year, I spoke to you about the importance of strategic planning in establishing precise, clear, attainable and measurable strategic marketing and sales objectives. In 2013, the same New Year’s resolution applies. I’d like to bring to your attention a fundamental aspect of this exercise: market research. In business…. Read More...

Feedback from “Facebook more popular with SMB manufacturers in Quebec”

Published by : , on November 28th, 2012.
Following the publication of my previous blog post entitled “Facebook more popular with SMB manufacturers in Quebec,” I received a comment from a reader concerning performance and ROI indicators of social media. Mr. Turcotte, whom I would like to thank for commenting, raised a few points that in my opinion are worth sharing.…. Read More...

Facebook more popular with SMB manufacturers in Quebec

Published by : , on November 20th, 2012.
Last October, Exo interviewed SMB manufacturers in Quebec. The study demonstrated that the use of social media in Quebec is always bringing up the rear and that Facebook was the favorite network used by the sample population. First of all, the figures are impressive: 55% of companies from the study affirm that they…. Read More...

B2B Marketing tactics used in Quebec

Published by : , on September 18th, 2012.
In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics used by companies in Quebec. In April 2012,…. Read More...

Google Analytics in B2B: the first step in becoming an adventurous manager

Published by : , on September 4th, 2012.
As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers looking to dive into the fabulous (and free!)…. Read More...

You won’t have a 2nd chance… to launch your product!

Published by : , on June 28th, 2012.
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real, unfortunately! Too many companies market their products and…. Read More...

B2B companies in Quebec far behind their American rivals when it comes to social media integration

Published by : , on June 19th, 2012.
In our line of work, we perform strategic planning for our clients: market research and strategic development for B2B companies in Quebec. Exo, specialized in the business-to-business sector since its creation in January 2002, has taken on the challenge of working with specific secondary and primary data to respond to sales and marketing…. Read More...

2011 Census: age and gender statistics

Published by : , on June 14th, 2012.
Do you remember answering an online census last year? A long or short questionnaire? The age and gender statistics from the 2011 census were revealed on Tuesday, May 29, 2012. In all, 33,476,690 people answered these questionnaires. The participants are divided as follows: 5,607,345 children from 0 to 14 years of age (16.7 %),…. Read More...

Stay on top of the latest trends in market research!

Published by : , on June 1st, 2012.
In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on the method they use to stay on top…. Read More...