Did you ever wonder whether or not there were tools available to test the diffusion of Adwords ads in other countries, or those of your competitors? In order to know more, I did some research and found some tools, free or not, to do so.…. Read More
Category: Marketing communications campaigns
In a previous blog article, I pointed out five good reasons to use publicity campaigns, such as Google Adwords (PPC). The important points to remember are that PPC campaigns are effective for SEO ranking, and help to improve the company’s notoriety. In addition, they bring…. Read More
In the first part of this blog, I spoke about the first four key elements to define in a communication plan, that is to say: the context, the stakes and objectives, the public target as well as the axes of communication and messages. That served…. Read More
As I have been doing for several years now, I had to evaluate last week the work of 30 students for their finals, in the class “Interactive Communications of Companies” led by Claude Malaison at the University of Montreal. Their mandate was to boost a…. Read More
Google Adwords is a widely used and developed web marketing strategy nowadays. The Google ad service allows you to display banners and ads related to keywords. Here are five good reasons to use this tool for your marketing campaign. It is interesting to note that…. Read More
When we carry out campaigns (email, social media, paid, etc.), it is important to add 'tracked ' links. With this type of link, we know everything! How many people have clicked, where they come from... etc. This way, Google Analytics can measure the impact of…. Read More
Have you already received an email where the positioning of the text and images wasn’t optimal? This can be a headache, especially for developers and designers. According to an analysis performed by the Email Standards Project organization on 14 different email messaging systems, Google Gmail, Lotus Notes…. Read More
According to a recent study published in BtoB Magazine (2013), email campaigns account for 15% of online marketing budgets. Here at Exo, through repeated email marketing campaigns for our clients, we’ve noticed that certain figures reappear systematically, such as the open, click, subscription cancellation and,…. Read More
In B2B, a lot is about relationship building. We often talk about email communications, social media and so on. All of these can in their sheer volume get impersonal. Don’t underestimate the power of old fashioned direct marketing. When done right, it can have a…. Read More
It’s been a while since we’ve been asked to develop a loyalty program for businesses. Of course, we regularly perform very specific interventions that employ direct marketing (traditional or web) such as loyalty techniques. But a loyalty program which integrates planning, the development of marketing…. Read More
