Category: Marketing de contenu

2019 B2B marketing trends

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the…. Read More
Published by : , on February 26th, 2019.
Categories : Content Marketing, Intelligence artificielle, Marketing de contenu, Research & Studies
Content marketing for digital strategy

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More
Published by : , on November 15th, 2018.
Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies
B2B Leadership

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More
Published by : , on June 5th, 2018.
Categories : Content Marketing, Marketing Communication Strategies, Marketing de contenu, Réseaux sociaux, Stratégies-marketing