Category: Marketing de contenu

Content Marketing Strategies: the Blog is More Relevant Than Ever

Published by : , on May 3rd, 2018.
Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C. And that's also why Exo B2B has…. Read More...

Marketing influencers: our 2018 Top 30

Published by : , on March 8th, 2018.
We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the place. People talk about them and companies are…. Read More...

B2B Marketing Conferences: what the schedules tell us about the trends

Published by : , on February 22nd, 2018.
No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some fresh air, but rather to find your way…. Read More...

Don’t count on “fake followers”

Published by : , on October 19th, 2017.
Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”.   So let me tell you a funny…. Read More...

Why should I use webinars in my B2B strategy?

Published by : , on August 24th, 2017.
Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these  for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals. Have you ever thought of…. Read More...

Does B2B marketing take itself too seriously folks?

Published by : , on October 18th, 2016.
Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems), we decided to propose the following vision statement:…. Read More...

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Published by : , on April 5th, 2016.
Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits To separate your real visits (potential customers) from…. Read More...

4 B2B marketing notions you don’t learn in school

Published by : , on February 18th, 2016.
I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that many B2B marketing concepts are simply not (or…. Read More...