Marketing de contenu Archives

8 Practical Tips for Successful B2B Email Marketing

Many companies have invested in content marketing and automation tools to respond to the urgency of moving to digital. This put some pressure on their marketing by asking them to deliver results that are measured and, by linking these results to the company's revenues. According…. Read More

Published by : Lynda St-Arneault, on April 29th, 2021.

Categories : Automation, Automatisation, Content Marketing, Email marketing, Marketing de contenu

The 3 growing tactics and challenges of B2B martech specialists

According to a recent study conducted by the agency 93x with the FINITE community, techno marketers (martech) believe that the channels that have grown in importance during COVID-19 are webinars, SEO and emails. Not surprising, you might say? Indeed, at least with regards to webinars and…. Read More

Published by : Claude Malaison, on February 18th, 2021.

Categories : Études, Marketing de contenu, Marketing Research, Martech

B2B Marketing: the end of traditional conferences and trade shows?

The current pandemic has changed many things in human interactions, especially "distancing" and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. In his most recent blog post, Alain Thériault mentioned that by the end of…. Read More

Published by : Claude Malaison, on September 1st, 2020.

Categories : Développement des affaires, LIVE events and conferences, Marketing de contenu

ExoB2B Top 30 Marketing Influencers 2019

Marketing Influencers: Our 2019 Top 30

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn't go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C…. Read More

Published by : Claude Malaison, on April 11th, 2019.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing de contenu

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the…. Read More

Published by : Claude Malaison, on February 26th, 2019.

Categories : Content Marketing, Intelligence artificielle, Marketing de contenu, Research & Studies

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More

Published by : Claude Malaison, on November 15th, 2018.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

5 Tips to Write Better Blog Posts

Creating content is a crucial aspect of any digital marketing strategy. A blog is one of the tools that is generally favored and is used by a large proportion of B2B companies. However, it is not enough to write just for the sake of writing.…. Read More

Published by : Collaboration, on November 8th, 2018.

Categories : Marketing de contenu, Uncategorized, Référencement – SEO

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More

Published by : Claude Malaison, on June 5th, 2018.

Categories : Content Marketing, Marketing Communication Strategies, Marketing de contenu, Réseaux sociaux, Stratégies-marketing

Authentic B2B content marketing in an era of post-truths and false news

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn't just look authentic but, actually…. Read More

Published by : Claude Malaison, on May 16th, 2018.

Categories : Content Marketing, Marketing de contenu

The blog is more relevant than ever in B2B marketing

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or…. Read More

Published by : Claude Malaison, on May 3rd, 2018.

Categories : Blogging, Content Marketing, Marketing de contenu, Réseaux sociaux