Marketing Research Archives

Creating a survey for market research in B2B: an art

You’re looking to design a survey for a market study but you’re not an expert on the subject? Let me strongly suggest going through an expert or a firm specialized in market research. Ok, too expensive? Well here are a few tools to guide you…. Read More

Published by : Collaboration, on April 24th, 2013.

Categories : Market Research, Marketing Research

B2B sales analysis of an SMB: is it complicated?

Sales analysis gives us a good idea of a company’s situation. This is an exercise that goes beyond an accountant’s analysis. Progression, regression, stagnation of sales, the 80/20 rule, markets and geographic zones served are some examples of analyses that you can realize with an…. Read More

Published by : Collaboration, on March 25th, 2013.

Categories : Market Research, Marketing Research

B2B Marketing tactics used in Quebec

In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics…. Read More

Published by : Collaboration, on September 18th, 2012.

Categories : Market Research, Marketing Research

Google Analytics in B2B: the first step in becoming an adventurous manager

As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers…. Read More

Published by : Lynda St-Arneault, on September 4th, 2012.

Categories : Market Research, Marketing Research, Technology Sales and Marketing

You won’t have a 2nd chance… to launch your product!

It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real,…. Read More

Published by : Collaboration, on June 28th, 2012.

Categories : Market Research, Marketing Research, Product Launch

Stay on top of the latest trends in market research!

In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on…. Read More

Published by : Collaboration, on June 1st, 2012.

Categories : Market Research, Marketing Research

Les tendances dans les méthodes de recherches quantitatives et qualitatives

Trends in quantitative and qualitative research methods

According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from…. Read More

Published by : Collaboration, on March 30th, 2012.

Categories : Market Research, Marketing Research

Content Marketing Tactics by Company Size

In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according…. Read More

Published by : Collaboration, on December 9th, 2011.

Categories : Market Research, Marketing Research