Category: Marketing Research

B2B Marketing tactics used in Quebec

Published by : , on September 18th, 2012.
In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics used by companies in Quebec. In April 2012,…. Read More...

Google Analytics in B2B: the first step in becoming an adventurous manager

Published by : , on September 4th, 2012.
As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers looking to dive into the fabulous (and free!)…. Read More...

You won’t have a 2nd chance… to launch your product!

Published by : , on June 28th, 2012.
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real, unfortunately! Too many companies market their products and…. Read More...

Stay on top of the latest trends in market research!

Published by : , on June 1st, 2012.
In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on the method they use to stay on top…. Read More...

Trends in quantitative and qualitative research methods

Published by : , on March 30th, 2012.
According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from consultants and 15% from business owners. Some figures:…. Read More...

The ethics of social media in B2B market research

Published by : , on March 9th, 2012.
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing that their comments could potentially be read by…. Read More...

Content Marketing Tactics by Company Size

Published by : , on December 9th, 2011.
In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according to company size. Among the total of 1,124…. Read More...