In my last blog post entitled, “B2B Content Marketing Tactics,” I wrote about a graph from a study conducted by Marketing Profs Research in May 2011 where I presented the most popular content marketing tactics in the United States. This time, I’ll discuss the tactics…. Read More
Category: Marketing Research
As we all return to work (and along the same lines as my previous article), let’s also return to the basic principles of Google Analytics. Of course this short guide won’t bring anything revolutionary to SEO experts, but it should provide support to business managers…. Read More
It’s a fact that in the business-to-business (B2B) sector 60% to 90% of product or service launches end in failure; and this is true for all industries. Of these failures, 75% are due to ignorance of the market. Are these figures alarming or real? Real,…. Read More
In my previous blog post on research method trends, I explained that one-third of participants (34%) from the study conducted by the Greenbook Research Industry Trends Report used virtual communities as their preferred research method. According to this same study, researchers were also interviewed on…. Read More
According to a study performed in December of 2011 by the Greenbook Research Industry Trends Report, the way we perform research is encountering a wave of change. This report compiles the results of 818 completed questionnaires, 50% of which come from service providers, 18% from…. Read More
Analysing social media content for market research purposes poses ethical questions for some B2C experts. It can be delicate to collect information without the consent of the people involved. However, I feel that people who give their opinion via Twitter or LinkedIn do so knowing…. Read More
In May of 2011, “Marketing Profs Research” received 1,124 responses from their survey of B2B marketing professionals working in small companies (less than 10 employees), medium-sized companies (10 to 99 employees), and large companies (1,000 or more employees). The survey designers compiled the results according…. Read More
Will the fast-paced changes in the market drive companies to change their culture from a product approach to a market approach? How many product launches fail? Some experts say: 20 to 25% in the industrial sector Approximately 30% in the services sector 70 to 95%…. Read More
