Personas Archives

The augmented persona: the new weapon in industrial B2B marketing

In B2B marketing, understanding your buyer is key. However, many industrial companies still limit themselves to static personas, created once and rarely updated. But the market moves quickly. Decision-makers change jobs, priorities, and seek information through new channels. This is where the augmented persona comes…. Read More

Published by : Alain Thériault, on August 18th, 2025.

Categories : Marketing B2B, Personas, Stratégies-marketing

Your B2B prospects: a goldmine of loyalty!

Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every…. Read More

Published by : Claude Malaison, on October 7th, 2024.

Categories : B2B Marketing, Customer Experience (Cx), Personas, Storytelling

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More

Published by : Alain Thériault, on February 7th, 2024.

Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business