Category: Personas

Your B2B prospects: a goldmine of loyalty!

Published by : , on October 7th, 2024.
Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every interaction counts, let's explore strategies that don't just…. Read More...

B2B personas: understanding them and mastering the buyer’s journey

Published by : , on February 7th, 2024.
Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and take months of deliberation, understanding the nuances of…. Read More...