Category: Personas

B2B personas: understanding them and mastering the buyer’s journey

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. In this world where every purchasing decision can involve multiple stakeholders and…. Read More
Published by : , on February 7th, 2024.
Categories : B2B Marketing, Content Marketing, Personas, Sales, Marketing and B2B Business