Category: Sales-Marketing Alignment

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Published by : , on October 17th, 2023.
Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the most significant changes is the alignment and integration…. Read More...

The human side of sales-marketing alignment

Published by : , on April 13th, 2021.
For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more important than before. And this, beyond the technical…. Read More...