Sales-Marketing Alignment

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

Digital transformation has been shaking up traditional B2B marketing methods for several years now. But with the arrival of AI and language models such as ChatGPT, we're seeing these changes accelerate. But also the possibility of better alignment between marketing and sales. One of the…. Read More

Published by : Lynda St-Arneault, on October 17th, 2023.

Categories : Alignement ventes marketing, Artificial Intelligence, Digital marketing, Marketing Research, Marketing Strategy, Sales-Marketing Alignment, Stratégies-marketing, Transformation marketing

The human side of sales-marketing alignment

For most companies, the pandemic has increased the "pressure" on sales and marketing. Their routines have been called into question. Both functions have been "forced" to work together more than ever. With the lack of face-to-face contact, the human aspect of alignment is even more…. Read More

Published by : Alain Thériault, on April 13th, 2021.

Categories : Sales-Marketing Alignment

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Category: Sales-Marketing Alignment

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

The human side of sales-marketing alignment

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

Marketing and sales alignment : see how AI can strengthen it to optimise your customer journey

The human side of sales-marketing alignment

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication