In my last post, I had discussed the client value calculation through a mathematical formula. Today, I'd like to implement this formula and this value with one of its related elements: marketing campaigns. What is a marketing campaign? We can define a marketing campaign by…. Read More
Category: Technology Sales and Marketing
The functionalities of CRM software are becoming more numerous as they follow the latest technologies. People in charge should therefore keep in mind the primary goal of a CRM, which is to build client equity, and thus increase the profitability of its customers. To maximize…. Read More
Despite the sales and marketing process adapted to the complex sales cycle, it happens that an opportunity escapes you for reasons beyond your control. The mathematician and philosopher Blaise Pascal once said that "the heart has its reasons that reason does not know”. Although its…. Read More
In a study done by Exo in 2012, we discovered with amazement that only 34% of B2B companies in Quebec used a CRM. Stupor! Behind this 3 letter acronym that represents much more than a type of software, we understand that the clients’ place in…. Read More
Last week, I watched a Webinar given by Stéphane Hamel, instructor at Cardinal Path. Webinars are offered to people who have undergone training at home. There is one offered per month, and this month, his topic was Universal Analytics. Mr. Hamel explained in detail what exactly…. Read More
Following up from a training I attended last September by Cardinal Path, I got the idea to speak to you about 5 great reasons to use Google Analytics. This week, I’ll be talking about other Google (Adword being one of them) campaigns. As many of you probably…. Read More
In this blog, I’ll be discussing Google Analytics from an analyst’s point of view. As an analyst at Exo Marketing, I find it interesting to analyze the data of a website using this tool. Recently, I even cracked open the mysteries of Google Analytics… Google…. Read More
A few months ago, Exo marketing conducted an audit for a client who sells parts for a multitude of industries. One of the problems raised to our attention by this client was that they felt that their representatives should spend as much time on the…. Read More
According to a study conducted by Exo Marketing and Ténor Marketing in 2012 on marketing activities by B2B companies in Quebec, surprisingly only 34% of B2B companies use customer management systems (CRM). Excel follows with 14% and, except for ERPs and accounting systems, solutions like…. Read More
Martine, is your company ready for marketing automation? Did you know that it’s coming back in style? If your company is located in Quebec, then it probably isn’t ready! To get marketing automation, you’ll need a CRM and, if I believe our latest study, there…. Read More
