Category: Technology Sales and Marketing

Despite the sales and marketing process adapted to the complex sales cycle, it happens that an opportunity escapes you for reasons beyond your control. The mathematician and philosopher Blaise Pascal once said that "the heart has its reasons that reason does not know”. Although its true meaning is little known, its popular interpretation…. Read More...

In a study done by Exo in 2012, we discovered with amazement that only 34% of B2B companies in Quebec used a CRM. Stupor! Behind this 3 letter acronym that represents much more than a type of software, we understand that the clients’ place in the majority of B2B businesses in Quebec is…. Read More...

Last week, I watched a Webinar given by Stéphane Hamel, instructor at Cardinal Path. Webinars are offered to people who have undergone training at home. There is one offered per month, and this month, his topic was Universal Analytics. Mr. Hamel explained in detail what exactly Universal Analytics is and when to migrate data.…. Read More...

In this blog, I’ll be discussing Google Analytics from an analyst’s point of view. As an analyst at Exo Marketing, I find it interesting to analyze the data of a website using this tool. Recently, I even cracked open the mysteries of Google Analytics… Google Analytics is a free analysis service offered by…. Read More...

According to a study conducted by Exo Marketing and Ténor Marketing in 2012 on marketing activities by B2B companies in Quebec, surprisingly only 34% of B2B companies use customer management systems (CRM). Excel follows with 14% and, except for ERPs and accounting systems, solutions like paper and Post-It® notes are also used by…. Read More...