Uncategorized Archives

Your favorites: our top 10 B2B blog posts of 2016

The month of January is a good time to take our best guesses about the year ahead. These days you’ll find a plethora of blog posts, speciality press articles as well as graphics and videos that try to anticipate what will be noteworthy over the…. Read More

Published by : Claude Malaison, on January 17th, 2017.

Categories : Uncategorized

Back to work trends in B2B Marketing

Autumn is always a busy time for businesses and this year will be no exception. Several US B2B agencies have already published their B2B marketing trends earlier this year, so what's in store for the final quarter of 2016? What all these publications have in…. Read More

Published by : Alain Thériault, on September 8th, 2016.

Categories : Sales, Marketing and B2B Business, Uncategorized

Beneath such ugliness, a noble heart

Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go…. Read More

Published by : Claude Malaison, on July 14th, 2016.

Categories : Design et développement Web, Référencement – SEO, Réseaux sociaux, SEO, Social Networks, Uncategorized, Web Design and Development

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More

Published by : Collaboration, on April 5th, 2016.

Categories : Marketing de contenu, Référencement – SEO, Uncategorized

Mobile marketing and B2B

The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted…. Read More

Published by : Collaboration, on August 28th, 2015.

Categories : Content Marketing, Mobile Marketing, SEO, Uncategorized, Web Design and Development

Distinguishing strategy from tactics in marketing and B2B sales

Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This…. Read More

Published by : Collaboration, on August 18th, 2015.

Categories : Sales, Marketing and B2B Business, Uncategorized

Exo on holidays!

Here we are! Next project: holidays! If you are like us, it’s time to finish your mandates, make sure everything is organized on the logistic, administrative and technical side before closing the office for two weeks. Whether you have a planned trip or not, holidays…. Read More

Published by : Lynda St-Arneault, on July 15th, 2015.

Categories : Sales, Marketing and B2B Business, Uncategorized

ITC Benchmark in the B2B industry: the main challenge is a commercial nature, not a technical one

The launch of a new product certainly requires investment in R&D but also in marketing. Better yet, to ensure commercial success, marketing should guide the development of new products/services and therefore be done in parallel (it is called ‘concurrent engineering’). In a recent ExoLab study…. Read More

Published by : Collaboration, on May 21st, 2015.

Categories : Sales, Marketing and B2B Business, Uncategorized

A / B testing for B2B email campaigns: measure and improve your campaigns

If you conduct email campaigns, you may have heard of the A / B tests. If you have not yet dared to try these, here are some suggestions to guide you through the steps of A / B testing. What is A/B testing? This is…. Read More

Published by : Collaboration, on April 14th, 2015.

Categories : Marketing communications campaigns, Uncategorized

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Category: Uncategorized

Your favorites: our top 10 B2B blog posts of 2016

Back to work trends in B2B Marketing

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Mobile marketing and B2B

Distinguishing strategy from tactics in marketing and B2B sales

Exo on holidays!

ITC Benchmark in the B2B industry: the main challenge is a commercial nature, not a technical one

A / B testing for B2B email campaigns: measure and improve your campaigns

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication