Category: Uncategorized

Beneath such ugliness, a noble heart

Published by : , on July 14th, 2016.
Editor's Note: Since this is the last post before leaving for vacation (ExoB2B will be closed from July 22 to August 8), we asked Vincent Cloutier-Naud to analyze the worst website he has ever seen. His methodical analysis of this disturbing site did not go unnoticed by many on our team, who felt…. Read More...

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Published by : , on April 5th, 2016.
Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits To separate your real visits (potential customers) from…. Read More...

Mobile marketing and B2B

Published by : , on August 28th, 2015.
The last few years has shown an unprecedented growth of smart phones and tablets. According to Coda Research Consultancy, in 2015, the number of mobile users could reach 158 million in the United States. Another study, from the Centre for Retail Research in Nottingham, conducted in January 2015, predicts that the share of…. Read More...

Distinguishing strategy from tactics in marketing and B2B sales

Published by : , on August 18th, 2015.
Find the error in this statement: "Our strategy for next year will be to do more trade shows." Strategy or tactic? In simpler terms : Tactic : do things correctly (actions) Strategy : do the right thing (intentions) All that is tangible, visible and concrete are tactics. This is why it’s easy to fall into the…. Read More...

ITC Benchmark in the B2B industry: the main challenge is a commercial nature, not a technical one

Published by : , on May 21st, 2015.
The launch of a new product certainly requires investment in R&D but also in marketing. Better yet, to ensure commercial success, marketing should guide the development of new products/services and therefore be done in parallel (it is called ‘concurrent engineering’). In a recent ExoLab study on the ITC sector, we learned that the…. Read More...

Why you should apply your corporate branding to your social media sites in B2B

Published by : , on March 26th, 2015.
Your social media sites, Linkedin, Twitter and Facebook just to name a few, are mandatory extension of your online strategy, if you want to reach a maximum amount of people and generate qualified leads. An increasing amount of web surfers will actually discover your company or product for the first time via social…. Read More...