Category: Web Design and Development

Web ecosystem : 4 types of data to analyze in B2B

Published by : , on January 29th, 2015.
Analyzing the web ecosystem is an important step to help you improve your web presence. As expressed in a previous article about calls to action, there are ten elements to take into account. One of those 10 points is analyzing the traffic. Why analyze traffic on your website « We can’t manage what we don’t measure ».…. Read More...

3 things to optimize your website

Published by : , on November 27th, 2014.
There is a trend towards a faster and better structured internet, which is a way to provide an optimal experience for users. Google, the largest web influencer, includes in its filters an algorithm penalizing websites that do not promote good user experience. A good user experience can be summarized in three factors; accessibility, content…. Read More...

B2B website: it’s all about being legitimate

Published by : , on October 23rd, 2014.
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought out. The purchase decision in B2B has to…. Read More...

How to stay up to date with web development?

Published by : , on October 21st, 2014.
Are you overwhelmed by all the new web technologies coming out every day? You’ve heard about HTML5, CSS3, SASS, LESS, AngularJS, Node.js, Boostrap and Foundation? Wondering if you should invest time and energy to learn all of the latest web techniques? Even if you do invest time, it would be impossible to master…. Read More...

Rebuilding a manufacturer’s website from scratch : a creative challenge!

Published by : , on October 7th, 2014.
This is the type of project every art director, web designer and developper dreams of working on! Research and evaluation first Before deciding on the creative direction and graphical approach, there was an intensive amount of ground work performed, to evaluate the existing content architecture, then by means of wire framing, present a…. Read More...

Take care of your virtual identity

Published by : , on September 12th, 2014.
Several media outlets have recently reported a large leak of email addresses and passwords from Gmail accounts, located primarily in Europe. On Twitter and Facebook, links are being provided to do a quick check to see if your email account is compromised. After the disappointment of recent security breaches (Heartbleed, iCloud and now,…. Read More...

The creative process in graphic design

Published by : , on September 9th, 2014.
Sketches and scribbles Designing a logo or a flyer is more than just sketching a few ideas on a paper napkin in a restaurant during a business lunch. Granted, we all get that spontaneous "eureka moment", those few seconds of creative genius, then frantically try to jot those ideas down somewhere before the…. Read More...

The great debate : what images for your website

Published by : , on July 11th, 2014.
You probably already know that the design of a website is not an easy task. It is a challenge of organization, information, architecture, data, etc. To produce a site with easy, intuitive navigation (called User Experience - UX), and clear and persuasive information, you may need to be imaginative. If structure and UX…. Read More...

What, Who, Why – The 3 Ws to ask before starting any graphic design or web design project

Published by : , on June 10th, 2014.
First let's define design. Well in this case, graphic design. Even though design principles cross many disciplines, design is essentially art with a specific purpose that has many parameters and constraints to consider. Graphic design is the organization of a message or sometimes several messages in a way that will be clearly understood…. Read More...