Analyzing the web ecosystem is an important step to help you improve your web presence. As expressed in a previous article about calls to action, there are ten elements to take into account. One of those 10 points is analyzing the traffic. Why analyze traffic on your…. Read More
Category: Web Design and Development
There is a trend towards a faster and better structured internet, which is a way to provide an optimal experience for users. Google, the largest web influencer, includes in its filters an algorithm penalizing websites that do not promote good user experience. A good user experience…. Read More
We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More
Are you overwhelmed by all the new web technologies coming out every day? You’ve heard about HTML5, CSS3, SASS, LESS, AngularJS, Node.js, Boostrap and Foundation? Wondering if you should invest time and energy to learn all of the latest web techniques? Even if you do…. Read More
This is the type of project every art director, web designer and developper dreams of working on! Research and evaluation first Before deciding on the creative direction and graphical approach, there was an intensive amount of ground work performed, to evaluate the existing content architecture,…. Read More
Several media outlets have recently reported a large leak of email addresses and passwords from Gmail accounts, located primarily in Europe. On Twitter and Facebook, links are being provided to do a quick check to see if your email account is compromised. After the disappointment…. Read More
Sketches and scribbles Designing a logo or a flyer is more than just sketching a few ideas on a paper napkin in a restaurant during a business lunch. Granted, we all get that spontaneous "eureka moment", those few seconds of creative genius, then frantically try…. Read More
When you work in the web industry, you always end up having to estimate the cost of a web site. Even using a free CMS, such as Wordpress, the cost of production varies, usually in function of the time spent on the project. Building a…. Read More
You probably already know that the design of a website is not an easy task. It is a challenge of organization, information, architecture, data, etc. To produce a site with easy, intuitive navigation (called User Experience - UX), and clear and persuasive information, you may…. Read More
First let's define design. Well in this case, graphic design. Even though design principles cross many disciplines, design is essentially art with a specific purpose that has many parameters and constraints to consider. Graphic design is the organization of a message or sometimes several messages…. Read More
