Exo has existed for 12 years now, and begins its next growth spurt. Although it will always remain specialized in marketing for the B2B industry, it has recently seen major transformations. We announced yesterday in a press release, the name change of the company to Exo B2B (formerly Exo integrated B2B Marketing), and the modification of the visual identity and change in positioning.
Becoming the sole owner in 2011 of the marketing agency located in Montreal, I had a vision for the company. I started a strategic reflection almost one year ago to clarify this vision and to evolve. During this exercise, I analyzed among other things, the strengths and weaknesses of Exo, and undoubtedly, in collaboration with the members of my team, I redefined this position, taking into account its achievements. In this wake, ExoLab was created, a marketing research laboratory entirely dedicated to companies in the B2B market of all sizes and from different sectors of activity.
I am therefore very proud of our new corporate image. I invite you to visit our new web site and give us your feedback, and if your heart desires, to discover more about the history of Exo, since its debut…
