Alain Thériault

Production-Marketing-Sales: Alignment 4.0

The (often) missing link in Industry 4.0 Let's start by talking about marketing-sales alignment. Why is alignment so critical? On the one hand, the average buyer is now digital; connected to his community and with almost unlimited access to all the information necessary to have…. Read More

Published by : Alain Thériault, on April 5th, 2018.

Categories : Développement des affaires -, Uncategorized, Technologie ventes et marketing -

A Look Back on the AI Strategic Forum

On Monday January 15th, a strategic forum on AI was held in Montreal, organized by the CCMM. This was the place to be to get more information and to better understand the ecosystem set up around the advanced expertise of artificial intelligence (AI). ExoB2B has…. Read More

Published by : Alain Thériault, on January 30th, 2018.

Categories : Artificial Intelligence, Automation, Digital Transformation

Marketing Technology Landscape Martech 5000

B2B Martech: take your time, but hurry up!

AI, predicitive, sales enablement, DMP, Big data, digital transformation, machine learning, IoT… The Martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors.…. Read More

Published by : Alain Thériault, on December 12th, 2017.

Categories : Strategic Development, Technologie ventes et marketing -, Technology Sales and Marketing

B2B sales – alignment to the rescue!

Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now…. Read More

Published by : Alain Thériault, on November 16th, 2017.

Categories : Actualités ventes, marketing et affaires B2B, Business Development, Sales, Marketing and B2B Business

4 actions to improve your B2B customer experience

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's…. Read More

Published by : Alain Thériault, on November 2nd, 2017.

Categories : Business Development, Content Marketing, Marketing Communication Strategies -

Improving the customer experience in B2B

There was a time when if you were in the right market at the right time with the right product, you would be successful. The overall customer experience was secondary to how well you satisfied the need. But increasing competition, commoditization and automation is forcing…. Read More

Published by : Alain Thériault, on October 26th, 2017.

Categories : Uncategorized

Understanding the impact of data mining and artificial intelligence on data analysis

Alain Thériault speaks with Claude Théoret, CEO and founder of Nexalogy. Nexalogy is a tool for extracting and analyzing data from social networks. Nexalogy doesn’t just provide monitoring (analysis of one or several data sets). It does a complete analysis of your social media data:…. Read More

Published by : Alain Thériault, on June 15th, 2017.

Categories : Technology Sales and Marketing

wasting-money-content-marketing-memorable

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than in the previous year.Is it just me or there is something really, REALLY wrong with…. Read More

Published by : Alain Thériault, on June 7th, 2017.

Categories : Content Marketing, Uncategorized

Video: Data and Artificial Intelligence in B2B marketing: leverage them to boost growth!

A series of videos on two must-follow trends in B2B Marketing: Data and Artificial Intelligence Alex Sereno, Marketing and Communications Director at Café Barista (microtorrefactors since 2004) has been exploiting data for a long time. Discover with Alain Thériault, Partner at Exo B2B how he…. Read More

Published by : Alain Thériault, on March 14th, 2017.

Categories : Marketing Communication Strategies -

New series of Exo B2B videos this spring

This spring, we're launching a new series of Exo B2B videos about two strong marketing trends: The use of data, and artificial intelligence (AI). Data Whether we’re talking about automation, "predictive marketing", ABM, machine intelligence, or "chat bots", at their most basic level, they’re all…. Read More

Published by : Alain Thériault, on March 9th, 2017.

Categories : Technology Sales and Marketing