Author: Collaboration

How to segment your market in B2B

Published by : , on February 7th, 2017.
Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy!  We are helping one of our key clients re-evaluate their target audiences. We started by looking at their sales data. It soon became apparent that this did not answer all our questions. For example, what types of…. Read More...

Top 10 most popular posts 2016 –#10 – Dealing with a “secret” manufacturing agent

Published by : , on January 19th, 2017.
As part of the countdown of our top 10 most popular blog posts of 2016, here's number 10!  Many manufacturers rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents…. Read More...

Opinion: influencers

Published by : , on October 25th, 2016.
Why did it take so long to establish rules governing the commercial practices of influencers on social networks here in Canada? Maybe because we didn’t quite understand the nature of the relationship they had with their followers? Before continuing I just want to establish the type of influencer I am talking about in…. Read More...

The power of CRM reports

Published by : , on September 20th, 2016.
When it comes time to choose a CRM solution for your business, technical considerations are usually the first things that spring to mind. Can the solution easily integrate with existing systems and tools (emails, social media, website, ERP)? Of course, the ergonomics of the solution, its ease of use in mobile mode or…. Read More...

The pile of business cards

Published by : , on June 29th, 2016.
Monday morning, you're back from an out of town trade show held from Wednesday to Friday of the week before. Your jacket is filled with a bunch of business cards, quickly stowed away in the heat of the moment. in one pocket, the "good" and in the other, the “not as good”. You'd…. Read More...

Will your photo and Microsoft improve the LinkedIn experience?

Published by : , on June 15th, 2016.
You are almost certainly on LinkedIn, the professional social network, which was recently purchased by Microsoft for the modest sum of $26.2 billion USD. When you’re logged in, you probably often encounter this picture instead of a real face on a good number of personal accounts. What goes through your mind when you…. Read More...