Collaborator

How to segment your market in B2B

Here now is a reprise the 4th most popular Exo B2B blog post in 2016. Enjoy! We are helping one of our key clients re-evaluate their target audiences. We started by looking at their sales data. It soon became apparent that this did not answer…. Read More

Published by : Collaboration, on February 7th, 2017.

Categories : Business Development

marketing-research-quantitative-qualitative-B2B

Why do market research in B2B, either quantitative or qualitative?

Note: This blog post is about the number 7 and number 2 posts in our Exo B2B Top 10 blogs of 2016 I was quite happy to find out that 2 of my texts are among the top 10 Exo posts in 2016. I felt…. Read More

Published by : Collaboration, on January 31st, 2017.

Categories : Market Research, Marketing Research

agent-manufacturier-b2b-businessman-handshake

Opinion: influencers

Why did it take so long to establish rules governing the commercial practices of influencers on social networks here in Canada? Maybe because we didn’t quite understand the nature of the relationship they had with their followers? Before continuing I just want to establish the…. Read More

Published by : Collaboration, on October 25th, 2016.

Categories : Uncategorized

5 things you absolutely need in order to write blogs in B2B

Blogs are of course a great way to attract traffic to your website. Imagine: fresh and interesting content on your site every week. People finding you when they google a product or service. People crawling all over your site. Engagement. Then there’s the business of…. Read More

Published by : Collaboration, on September 27th, 2016.

Categories : Content Marketing

The power of CRM reports

When it comes time to choose a CRM solution for your business, technical considerations are usually the first things that spring to mind. Can the solution easily integrate with existing systems and tools (emails, social media, website, ERP)? Of course, the ergonomics of the solution,…. Read More

Published by : Collaboration, on September 20th, 2016.

Categories : Technology Sales and Marketing

Some tips to increase conversion on your web site

In a previous blog, I explained the importance of setting targets on your website, based on what you want your users to accomplish. For this post, I’ll focus on their conversion. From time to time, l like to let off steam by boxing. What better…. Read More

Published by : Collaboration, on August 25th, 2016.

Categories : Web Design and Development

The pile of business cards

Monday morning, you're back from an out of town trade show held from Wednesday to Friday of the week before. Your jacket is filled with a bunch of business cards, quickly stowed away in the heat of the moment. in one pocket, the "good" and…. Read More

Published by : Collaboration, on June 29th, 2016.

Categories : Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Technology Sales and Marketing

5 tips for a good start on Google AdWords

AdWords is easy to use and accessible to all! Anyone with a computer screen and a credit card can get up one morning and say, “Let's go! I'm gonna use AdWords and make a ton of money!" Then, after a while, you come to the…. Read More

Published by : Collaboration, on June 22nd, 2016.

Categories : Marketing communications campaigns, SEO

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Author: Collaboration

How to segment your market in B2B

Why do market research in B2B, either quantitative or qualitative?

Top 10 most popular posts 2016 –#10 – Dealing with a “secret” manufacturing agent

Opinion: influencers

5 things you absolutely need in order to write blogs in B2B

The power of CRM reports

Some tips to increase conversion on your web site

The pile of business cards

5 tips for a good start on Google AdWords

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication