The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B…. Read More
Author: Lynda St-Arneault
Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.
Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for…. Read More
Generating leads and sales opportunities is at the heart of everyday life for B2B companies, and many questions arise. After more than 22 years of meetings with prospects and customers, the questions that come up are: what tactic will generate leads? How much should I invest…. Read More
Quebec is recognized as a wealth of creative minds in culture, but also within our businesses. Fourth in the world behind Sweden, Japan and Switzerland but ahead of the United States and Germany, Quebec shines in R&D in proportion to its GDP. On the other…. Read More
January 22nd 2002, we launch Exo Consulting in Verdun. One singular gesture becomes a permanent involvement, which starts an exciting adventure. At that time, Exo had a mission; to create B2B web marketing for Quebec PME’s. A few months pass, and at the end of…. Read More
In recent years, social networks are the place to be for companies. They talk about the community, influencers, sharing etc. But many companies use these channels for business communication. On the contrary, social networks should be in an inbound marketing strategy. In other words, companies…. Read More
Exo has existed for 12 years now, and begins its next growth spurt. Although it will always remain specialized in marketing for the B2B industry, it has recently seen major transformations. We announced yesterday in a press release, the name change of the company to…. Read More
When you are a company selling products or services to other companies, integrating social media in your marketing strategies can be pretty complex. For instance, let’s look at the buying process in B2B (business to business) and compare it to the process in B2C (business…. Read More
I’m delighted to contribute to our strategic alliance with DragonSearch during the next breakfast conference held by Horizon B2B of APCM. For the occasion, the “dragon” Josepf Haslam, North American expert in social media and Vice President and Director of Digital Marketing of the company…. Read More
If I asked you what it means “to be good at social media in a B2B environment,” what does that mean to you? I was recently speaking about this topic with a consultant specialized in B2C social media, and our conversation was very interesting. But…. Read More
