Raise the power of your brand

Author: Lynda St-Arneault

Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.
Quels sont les bénéfices du marketing intégré B2B?

What are the benefits of Integrated Marketing in B2B?

How about increasing sales by 200% to 300%? Have I got your attention? Good. Let’s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads…. Read More
Published by : , on October 15th, 2015.
Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Strategic Development, Technology Sales and Marketing

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development

Generation of B2B sales leads, integration of channels and your website: how to see things clearly.

Generating leads and sales opportunities is at the heart of everyday life for B2B companies, and many questions arise. After more than 22 years of meetings with prospects and customers, the questions that come up are: what tactic will generate leads? How much should I invest…. Read More
Published by : , on November 25th, 2014.
Categories : Marketing Communication Strategies -, Stratégies-marketing
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