‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Author: Lynda St-Arneault
Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.
There is one thing that always bothers me a little when talking about trends in our profession, which is the specialized field of marketing for businesses that sell to other businesses. I find that trends, in many of the considerations and decisions that managers or…. Read More
Here we are! Next project: holidays! If you are like us, it’s time to finish your mandates, make sure everything is organized on the logistic, administrative and technical side before closing the office for two weeks. Whether you have a planned trip or not, holidays…. Read More
On Thursday May 14, I will have the pleasure to present the results of a benchmark of sales and marketing for ITC companies in Quebec, as part of the AQT Big Bang event. What is it? It is research and analysis that enables companies in…. Read More
The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B…. Read More
Lynda What if 2015 was the year of your dreams, what would you do and wish for? A six-month trip to discover the most beautiful seabeds and oceans on the planet? David Facing this ocean of possibilities, may the New Year give you opportunities for…. Read More
Generating leads and sales opportunities is at the heart of everyday life for B2B companies, and many questions arise. After more than 22 years of meetings with prospects and customers, the questions that come up are: what tactic will generate leads? How much should I invest…. Read More
Here we are! Next project: holidays! If you are like us, it's time to finish your mandates, make sure everything is organized on the logistic, administrative and technical side before closing the office for two weeks. Whether you have a planned trip or not, holidays…. Read More
Quebec is recognized as a wealth of creative minds in culture, but also within our businesses. Fourth in the world behind Sweden, Japan and Switzerland but ahead of the United States and Germany, Quebec shines in R&D in proportion to its GDP. On the other…. Read More
ExoLab, the research laboratory created by Exo B2B, announces the beginning of its third marketing research. It will explore dynamic information in technology and in the communications (ITC) sector. Why a survey in this sector of activity? In ITC, as in other sectors of activity,…. Read More
