Raise the power of your brand

Author: Lynda St-Arneault

Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
Published by : , on February 12th, 2016.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Strategic Development, Web Design and Development

Increase the effectiveness of your B2B content marketing!

  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More
Published by : , on January 26th, 2016.
Categories : Content Marketing, Marketing Communication Strategies -, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing
Prêt à faire face au changement de paradigme en marketing B2B?

Ready for a paradigm shift in B2B Marketing?

On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is…. Read More
Published by : , on October 22nd, 2015.
Categories : Business Development, Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, SEO, Social Networks, Strategic Development, Technology Sales and Marketing
Quels sont les bénéfices du marketing intégré B2B?

What are the benefits of Integrated Marketing in B2B?

How about increasing sales by 200% to 300%? Have I got your attention? Good. Let’s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads…. Read More
Published by : , on October 15th, 2015.
Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Strategic Development, Technology Sales and Marketing

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development
Infolettre LinkedIn