Raise the power of your brand

Author: Lynda St-Arneault

Lynda St-Arneault est présidente fondatrice d’ExoB2B et spécialiste du marketing B2B depuis 2002. Elle écrit sur la stratégie, le positionnement, le contenu et l’intégration de l’IA en marketing.

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More
Published by : , on February 12th, 2016.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Strategic Development, Web Design and Development

Increase the effectiveness of your B2B content marketing!

  While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More
Published by : , on January 26th, 2016.
Categories : Content Marketing, Marketing Communication Strategies -, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing
Quels sont les bénéfices du marketing intégré B2B?

What are the benefits of Integrated Marketing in B2B?

How about increasing sales by 200% to 300%? Have I got your attention? Good. Let’s talk about Integrated Marketing benefits. As stated, Integrated Marketing can increase sales between 200% and 300% (DemandCon 2012) The latest CRM and Marketing Automation technologies generate 75% more sales leads…. Read More
Published by : , on October 15th, 2015.
Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Strategic Development, Technology Sales and Marketing

What is Integrated Marketing in B2B and why should I use it?

‘’Digital business forges a closer coupling between business model, customer experience, and technology design than ever before. Traditional collaboration models — you do your thing, I’ll do mine, and we’ll check in weekly — don’t cut it anymore. Instead, truly innovative organizations are moving from…. Read More
Published by : , on October 8th, 2015.
Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Référencement – SEO, SEO, Social Networks, Strategic Development, Stratégies-marketing, Technology Sales and Marketing, Web Design and Development
Infolettre LinkedIn