Lynda

EXO B2B L’IMPORTANCE DES PERSONAS EN B2B Importance of Personas in B2B

THE IMPORTANCE OF PERSONAS IN B2B

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor.…. Read More

Published by : Lynda St-Arneault, on September 27th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -

When in the face of change – grow or decay

Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the…. Read More

Published by : Lynda St-Arneault, on September 26th, 2017.

Categories : Business Development, Uncategorized

Exo B2B’s blog recognized in the United States

Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two…. Read More

Published by : Lynda St-Arneault, on February 28th, 2017.

Categories : Business Development, Content Marketing, Uncategorized

Grasshopper or Ant marketing?

Sort of the way you can find yourself putting the world to rights with your friends, we’ve been rethinking Exo B2B over the past few months. Our frame of mind is encapsulated in the title of this post, which comes from a 17th century French…. Read More

Published by : Lynda St-Arneault, on December 22nd, 2016.

Categories : Business Development, Sales, Marketing and B2B Business

Excelling in B2B marketing, like an Olympian

Excelling in B2B marketing, like an Olympian, is possible with rigor, perseverance and discipline. I’m a former national caliber swimmer and although I can’t claim to be an Olympian, I’ve worked with athletes of that level at competitions and training camps. Many elements can make…. Read More

Published by : Lynda St-Arneault, on August 23rd, 2016.

Categories : Marketing Communication Strategies -

How to create effective content marketing, and why!

Did you know that ad blocking software increased by 400% in 2015? According to Michael Brenner, this also means that 50% of your media buys on the web went directly into the trash bin . [1] By 2020, there will be 400% more information on…. Read More

Published by : Lynda St-Arneault, on May 5th, 2016.

Categories : Content Marketing, Marketing Communication Strategies -, Technology Sales and Marketing

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More

Published by : Lynda St-Arneault, on February 12th, 2016.

Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Strategic Development, Web Design and Development

Increase the effectiveness of your B2B content marketing!

While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More

Published by : Lynda St-Arneault, on January 26th, 2016.

Categories : Content Marketing, Marketing Communication Strategies -, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

Prêt à faire face au changement de paradigme en marketing B2B?

Ready for a paradigm shift in B2B Marketing?

On a scale of 1 to 10, how would you rate your company's performance in its market? Over the past five years, have you achieved your sales and marketing goals? Is your business geared at offering your customers and prospects a complete experience, that is…. Read More

Published by : Lynda St-Arneault, on October 22nd, 2015.

Categories : Business Development, Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, SEO, Social Networks, Strategic Development, Technology Sales and Marketing