Author: Vincent Cloutier-Naud

Online advertising: five statements that make me roll my eyes!

Published by : , on June 11th, 2024.
These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find yourself asking these questions on your first digital…. Read More...

B2B digital marketing: AI and the decline in quality of Google services

Published by : , on June 4th, 2024.
These are the two topics I'm going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs increasingly declining? On the digital marketing planet, we talk about "enshittification". It's a term popularized by author Cory Doctorow. This phenomenon became…. Read More...

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Published by : , on November 22nd, 2023.
Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's customer service when you want it (unlike the blue ones…). And above all, the results are often very good, if not the best of all acquisition channels! Nevertheless, our most successful customers are…. Read More...

What is B2B marketing automation?

Published by : , on March 14th, 2022.
Marketing automation can be pretty daunting if you haven't already tried it. Below, I'll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of a lead, contact or customer. In this sense,…. Read More...

Web analytics: some new features and their impact on B2B

Published by : , on April 21st, 2021.
Things are happening in the fascinating world of web analytics! It moves so fast that you can feel left behind and even overwhelmed. For the average manager in B2B, web analytics comes down to impressions, clicks, CTR (click-through-rate) bounce rate, average page, conversion rate... But it's of course more than that (uh, revelation).…. Read More...

How to easily make a database analysis with Excel

Published by : , on December 7th, 2020.
In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. However, these tools may require a certain number of hours of training and even specific knowledge, especially in statistics... what I call ‘mastering force’. Source : https://absurdlynerdly.wordpress.com/2011/10/19/use-the-force-harry/ You may not know it yet, but in database analysis, you all have…. Read More...

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Published by : , on September 29th, 2020.
Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at school), guerrilla marketing and representation. Parenthesis: the hero…. Read More...