Vincent

Online advertising: five statements that make me roll my eyes!

These are all legitimate claims; for us, it's our bread and butter. But for some custo mers, online advertising is more abstract. Nevertheless, some of the questions about online advertising make me roll my eyes (sorry, I'm not judging you!). Read on, you might find…. Read More

Published by : Vincent Cloutier-Naud, on June 11th, 2024.

Categories : B2B Marketing, Digital marketing, Marketing numérique et stratégique, Référencement – SEO, Uncategorized

B2B digital marketing: AI and the decline in quality of Google services

These are the two topics I'm going to cover in this post on B2B digital marketing. Have you noticed? Is the quality of services offered by Google and many other GAFAMs increasingly declining? On the digital marketing planet, we talk about "enshittification". It's a term…. Read More

Published by : Vincent Cloutier-Naud, on June 4th, 2024.

Categories : Artificial Intelligence, B2B Marketing, Digital marketing, SEO

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Yes, I know, the "meme" below will go out of fashion in no time. But we can't pass up the opportunity to use it for educational purposes! So, have you heard of Google SGE (Search Generative Experience)? At the time I write these lines, maybe…. Read More

Published by : Vincent Cloutier-Naud, on March 19th, 2024.

Categories : Customer Experience (Cx), Marketing Research, SEO

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Those who know me know that I'm a big fan of Google Ads. The platform is well built, and there's customer service when you want it (unlike the blue ones…). And above all, the results are often very good, if not the best of all…. Read More

Published by : Vincent Cloutier-Naud, on November 22nd, 2023.

Categories : B2B Marketing, Sales, Marketing and B2B Business, SEO

Marketing research: where and how should you integrate it?

Artificial intelligence (AI) has been the talk of the town in recent weeks. Revolution in the making, Egyptian plague, blessing, coming plague… I'll stop here! Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it…. Read More

Published by : Vincent Cloutier-Naud, on May 29th, 2023.

Categories : Marketing Research

What is B2B marketing automation?

Marketing automation can be pretty daunting if you haven't already tried it. Below, I'll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? Marketing automation refers to marketing campaigns deployed automatically, based on the behavior of…. Read More

Published by : Vincent Cloutier-Naud, on March 14th, 2022.

Categories : Automation, Marketing automation

Web analytics: some new features and their impact on B2B

Things are happening in the fascinating world of web analytics! It moves so fast that you can feel left behind and even overwhelmed. For the average manager in B2B, web analytics comes down to impressions, clicks, CTR (click-through-rate) bounce rate, average page, conversion rate... But…. Read More

Published by : Vincent Cloutier-Naud, on April 21st, 2021.

Categories : Analytique Web, Web Analytics

How to easily make a database analysis with Excel

In database analysis, quite powerful tools (SPSS, Tableau, Zoho Analytics for example) are available. However, these tools may require a certain number of hours of training and even specific knowledge, especially in statistics... what I call ‘mastering force’. Source : https://absurdlynerdly.wordpress.com/2011/10/19/use-the-force-harry/ You may not know it…. Read More

Published by : Vincent Cloutier-Naud, on December 7th, 2020.

Categories : Database Analysis, Marketing Research

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Have you watched the spin-off series of the Karate Kid cult movies "Cobra Kai"? When it comes time for the movie hero to market his dojo, the sensei tries several tactics, including: street marketing display (displayed in schools), public demonstrations, viral videos (Miguel fighting at…. Read More

Published by : Vincent Cloutier-Naud, on September 29th, 2020.

Categories : Marketing communications campaigns, Positionnement stratégique, Technology Sales and Marketing

Why do Quantitative or Qualitative Marketing Research in B2B?

The result of the U.S elections in 2016 and, closer to home, the recent Quebec elections, have caused the predictions of several polls to be wrong. Large polling firms predicted that two political groups were on par or close, when it was clearly a majority…. Read More

Published by : Vincent Cloutier-Naud, on October 17th, 2018.

Categories : Market Research

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication

Achievements

Publications

Training

Webinars & Videos

Author: Vincent Cloutier-Naud

Online advertising: five statements that make me roll my eyes!

B2B digital marketing: AI and the decline in quality of Google services

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Multicampaigning in B2B (Google Ads and LinkedIn Ads): the winning recipe

Marketing research: where and how should you integrate it?

What is B2B marketing automation?

How to easily make a database analysis with Excel

PPC B2B Marketing Campaign: 4 Lessons from Sensei Lawrence

Why do Quantitative or Qualitative Marketing Research in B2B?

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication