B2B Marketing Archives

SaaS commercialization strategy: gain efficiency to break into new markets

The software-as-a-service (SaaS) market is booming, with the advent of AI and the emergence of new trends. In this context, developing an effective SaaS commercialization strategy is essential for any company looking to stand out and conquer new markets. In this post, I want to…. Read More

Published by : Lynda St-Arneault, on November 4th, 2024.

Categories : B2B Marketing, Marketing B2B -, Marketing Strategy, Positionnement stratégique -, Strategic Development, Stratégies-marketing

B2B content marketing: how will it be used in 2025?

Every year for many years now, we've published the results of the Content Marketing Institute's study on B2B content marketing. The study is entitled: “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025”. It probes the hearts and guts of professionals across the globe,…. Read More

Published by : Claude Malaison, on October 21st, 2024.

Categories : B2B Marketing, Content Marketing, Research & Studies

Business strategy and marketing strategy: an inseparable duo for success

There are many links to be made between marketing strategy and business strategy. Today, I'd like to talk about a very specific situation. The launch of an important product that extends the company's range of products and services. When we talk about the success of…. Read More

Published by : Alain Thériault, on October 14th, 2024.

Categories : B2B Marketing, Marketing Strategy

Your B2B prospects: a goldmine of loyalty!

Have you ever wondered why some companies seem to have a knack for turning their B2B prospects into long-term partners, while others struggle to maintain the dialogue? The answer is not magic, but a thoughtful, personalized approach to customer care. In a market where every…. Read More

Published by : Claude Malaison, on October 7th, 2024.

Categories : B2B Marketing, Customer Experience (Cx), Personas -, Storytelling

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a…. Read More

Published by : Lynda St-Arneault, on September 17th, 2024.

Categories : B2B Marketing, Business Development, Product Launch -, Strategic Development, Strategic Positioning

Meet 3 key users of B2B content marketing

In B2B content marketing, understanding our different users is essential to creating content that is effective and converts. Let's take the example of a growing company looking for a new customer relationship management (CRM) system. Three decision-makers embodying distinct users will interact with content in…. Read More

Published by : Claude Malaison, on September 16th, 2024.

Categories : B2B Marketing, Content Marketing, Marketing B2B -, Marketing de contenu

B2B content marketing: how to become a story architect

Today, let's embark on the second part of Marie-Ève's journey across Quebec. If you haven't read the first part, it's HERE. She discovers the last three archetypes and their transformative power in the world of B2B content marketing. In the same breath we'll get to…. Read More

Published by : Claude Malaison, on September 2nd, 2024.

Categories : B2B Marketing, Content Marketing, Humanisation marketing -, Marketing B2B -, Marketing de contenu, Storytelling, Storytelling -

B2B content marketing: the 7 archetypes of storytelling

In the world of B2B marketing, creating compelling content is essential to stand out from the crowd. However, you may have noticed that your content is starting to sound the same. Don't worry, this is a common phenomenon that can be explained by the use…. Read More

Published by : Claude Malaison, on August 22nd, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling -

Provocation in B2B marketing: would you dare to turn it into an asset?

In the world of B2B marketing, it's easy to be guided by tried and tested strategies that seem safe and risk-free. But sometimes, to really grab attention, you need to think outside the box. What if provocation, in the right dosage, was one of the…. Read More

Published by : Claude Malaison, on August 19th, 2024.

Categories : B2B Marketing, Content Marketing, Storytelling, Thought Leadership

B2B branding: take a leading position in your markets!

In the complex world of B2B business, the power of a strong brand is often underestimated. Yet B2B branding plays a crucial role in companies' long-term success. This post explores the importance of branding in the B2B sector. But also its essential components and strategies…. Read More

Published by : Claude Malaison, on July 3rd, 2024.

Categories : Artificial Intelligence, B2B Marketing, Branding B2B -, Marketing automation, Marketing B2B -, Marque en B2B, Marque et image