Category: Business Development

Market analysis: the key to a successful B2B product launch abroad

Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a…. Read More
Published by : , on September 17th, 2024.
Categories : B2B Marketing, Business Development, Product Launch, Strategic Development, Strategic Positioning
B2B Marketing Outsourcing

The 10 benefits of marketing outsourcing

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations,…. Read More
Published by : , on April 25th, 2022.
Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns, Sales, Marketing and B2B Business
online-offline-communication-channel-b2b

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas…. Read More
Published by : , on February 9th, 2017.
Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns