Category: Business Development

Market analysis: the key to a successful B2B product launch abroad

Published by : , on September 17th, 2024.
Market analysis is a crucial lever for B2B marketing, especially when launching a product internationally. It enables marketing teams to draw on solid data to make strategic decisions. Whether it's targeting the right market segments, adapting messages or defining a positioning strategy. However, once a market analysis has been completed, its potential is…. Read More...

The 10 benefits of marketing outsourcing

Published by : , on April 25th, 2022.
Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages! In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in…. Read More...

Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Published by : , on May 25th, 2021.
As we know, the pandemic has increased the use of social networks and the Internet. A 43% increase over the last year certainly has an impact on business. The information overload generated by the use of social networks has reached a staggering level. To the point of becoming handicapping for companies in certain…. Read More...

B2B sales – alignment to the rescue!

Published by : , on November 16th, 2017.
Due to the complexity of the products, the size of the investment and the risks involved, salespeople used to have the upper hand in the B2B transaction. However, the rules of the game have changed considerably and will continue to do so. There are now so many ways for B2B customers to educate…. Read More...

4 actions to improve your B2B customer’s experience

Published by : , on November 2nd, 2017.
Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's journey! So, this week, I'll talk about 4…. Read More...

When in the face of change – grow or decay

Published by : , on September 26th, 2017.
Change is a permanent state; an uninterrupted succession of events that occur and are linked together, stimulated by the internal and external environments of organizations. Change is inherent to the growth and survival of organizations. It also stimulates innovation at various levels and within the different functions of the company. I’m not referring…. Read More...

Exo B2B’s blog recognized in the United States

Published by : , on February 28th, 2017.
Imagine our surprise and delight this past weekend when we learned on Twitter that B2B Marketing Academy, has recognized Exo B2B (that’s us) for the quality and relevance of its blog! Here’s the article : "5 Brainy Blogs for the Curious B2B Marketer”. The two heads of the Academy are Christine Viera and…. Read More...

Online or offline communication channels in b2B – which do I choose?

Published by : , on February 9th, 2017.
In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas about what media to use for your marketing,…. Read More...