Which Canadian manufacturing, IT or service company has not, at some point in time, had intentions to export to our neighbors down south? Before taking on the US Apart from the regulatory and logistical questions,difficulties often come from a flawed game plan, the choice of tactics that…. Read More
Category: Business Development
Did you read the last 2 blog articleds on direct marketing written by Nathalie Pilon, our Vice-President of Strategy? "Does direct marketing still work in 2014? " and "B2B Direct Marketing: Measure and follow up with the sales team ", they will give you an excellent starting…. Read More
Who has never heard of the sales funnel? Who in sales doesn’t use one? Entrepreneurs should use this tool to preview sales and revenues but how many of them neglect this fantastic tool to generate forecasts? Here are some friendly reminders coming from everyday situations.…. Read More
In B2B sales, it is general knowledge that 80% [1] of leads and qualified prospects that are interested in your offer, are not ready to buy (from you or your competitors) for 24 months, and this after trying between 8 to 12 times to reach…. Read More
Did you know that 17% of medium-sized[1] Canadian companies have shut their doors between 2007 and 2010? That’s one out of six[2]! Apart from macro-economic and cyclical factors that have contributed to this sad statistic, several of them had failed to properly plan strategically. This…. Read More
Many manufactures rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents are actually “secret” agents. The agents Here, B2B manufacturers export…. Read More
September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for!…. Read More
You probably have an account on the professional social network LinkedIn, or you’re thinking about it. If you’ve visited it recently, you’ve probably seen this image on many profiles. What does that mean? Is it a new member? Someone who is in the process of…. Read More
According to the website Investopedia, cobranding is “a marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific…. Read More
Until very recently in its history, the Roman Church only held mass in Latin. The result of this was to limit its reach, or even make it impossible to spread its message to populations unfamiliar with Latin. Imagine this situation applied to an evening of…. Read More
