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Category: Business Development

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
Published by : , on February 4th, 2016.
Categories : Business Development, Content Marketing, Design et développement Web -, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux -, Social Networks, Stratégies-marketing, Web Design and Development

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More
Published by : , on January 20th, 2016.
Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, SEO, Strategic Development

3 Ways to better marketing and sales performance

Integrated marketing is an omnipresent term in North America, especially the United States. Used less frequently in Québec, it nevertheless represents a ‘’fait accompli’’ in marketing. The integration of disciplines, technologies and channels of communication as well as online and offline distribution has become, by…. Read More
Published by : , on October 29th, 2015.
Categories : Business Development, Content Marketing, Lancement de produit -, Marketing Communication Strategies -, Product Launch -, Strategic Development, Stratégies-marketing, Technologie ventes et marketing -, Technology Sales and Marketing

B2B development challenges for subcontractors, suppliers and outsourcing companies

Most Quebec subcontracting companies used to live off organic growth whatever the economic conditions. Now facing international and external competition, going through human resources renewal and experiencing the general trend in reducing the supply chain length, how will subcontracting companies adapt their business development and…. Read More
Published by : , on August 6th, 2015.
Categories : Business Development

Before looking for resellers, VARs, agents and other type of B2B distribution…

Revenues are flat or falling? “Let’s sign up partners and distributors!” says the sales director. In rough times like in new market penetration, distributors, value added resellers (VARs), partners, agents and channel partnerships are a normal sales director suggestion. Unfortunately, too many B2B companies invest…. Read More
Published by : , on May 28th, 2015.
Categories : Business Development

What to do with inbound marketing leads in B2B?

You will surely agree that all sales leads from inbound marketing do not have the same priority. Then, how can you differentiate and treat them appropriately, within a sales cycle? A reminder about Inbound Marketing Inbound marketing is a set of tactics, tools and technologies…. Read More
Published by : , on March 31st, 2015.
Categories : Business Development, Content Marketing, Développement des affaires -, Marketing inbound -, Technology Sales and Marketing
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