Business Development Archives

Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2

The customer is always right… or not Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead – or the reverse, if that’s what good strategy…. Read More

Published by : Collaboration, on October 27th, 2011.

Categories : Business Development, Développement des affaires

Outsourcing Marketing: A Good Move for Your Company? Part 1 of 2

“Outsourcing” has emotional connotations, but, like many emotionally-loaded concepts, it’s surrounded by misconceptions. For the general public, the word may have them imagining a shutdown factory, with all its jobs exported across the world. But for many busy company executives, especially at smaller companies, it…. Read More

Published by : Collaboration, on October 25th, 2011.

Categories : Business Development

Are there several micro-organizations within your organization?

Our consulting assignments have made us aware that most companies usually have a dedicated and very creative sales team when it comes to approaching existing customers or canvassing new clients. Each representative has his or her own “little tricks”, his or her own way to…. Read More

Published by : Collaboration, on February 24th, 2011.

Categories : Business Development

B2B Lead Generation: Outsourced gives 43% better results than In-House

Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed! So many firms try to implement lead generation programs in-house. However, there are some challenges…. Read More

Published by : Collaboration, on February 16th, 2011.

Categories : Business Development

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Category: Business Development

Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2

Outsourcing Marketing: A Good Move for Your Company? Part 1 of 2

Are there several micro-organizations within your organization?

B2B Lead Generation: Outsourced gives 43% better results than In-House

B2B MarketingStrategy

Customer-FocusedMarketing

Contentmarketing

Corporatecommunication

Achievements

Publications

Training

Webinars & Videos

B to B customer relationships in the social media era

Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2

Outsourcing Marketing: A Good Move for Your Company? Part 1 of 2

Are there several micro-organizations within your organization?

B2B Lead Generation: Outsourced gives 43% better results than In-House

B2B Marketing
Strategy

Customer-Focused
Marketing

Content
marketing

Corporate
communication