Content Marketing Archives

2019 Trends: Content is King, Influencers are Adapting, and AI is Busy Analyzing…

Content marketing and artificial intelligence are the main B2B marketing trends in 2019. And this is no surprise. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. For instance, this study conducted by the…. Read More

Published by : Claude Malaison, on February 26th, 2019.

Categories : Content Marketing, Intelligence artificielle, Marketing de contenu, Research & Studies

Studies show Content Marketing leads the trend in digital marketing strategies

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs, published their annual study on content marketing for B2B companies. In our opinion, this is the most important study on the subject and it provides, year after year, a wealth of information and statistics on the form of…. Read More

Published by : Claude Malaison, on November 15th, 2018.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, Research & Studies

Social Networking in B2B: How to Separate Good Seeds from Empty Heads on Twitter?

It’s official! According to Twitter and the StatusPeople application, we no longer have fake subscribers on Twitter. 66% are real and active users and 34% are real but inactive. And what about your business? Is it known by poll numbers and statistics? Twitter is not…. Read More

Published by : Claude Malaison, on August 30th, 2018.

Categories : Content Marketing, Social Networks

Exercising Thought Leadership in B2B Marketing

It’s no longer a secret for anyone; in this day and age, any company into business-to-business marketing aiming to become a LEADER in their field of expertise, with several years of experience in R&D and, the sale of their products which are often manufactured, must assert…. Read More

Published by : Claude Malaison, on June 5th, 2018.

Categories : Content Marketing, Marketing Communication Strategies -, Marketing de contenu, Réseaux sociaux -, Stratégies-marketing

Authentic B2B content marketing in an era of post-truths and false news

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn't just look authentic but, actually…. Read More

Published by : Claude Malaison, on May 16th, 2018.

Categories : Content Marketing, Marketing de contenu

The blog is more relevant than ever in B2B marketing

Content Marketing Strategies: the Blog is More Relevant Than Ever

Eleven years ago, I was involved in writing a book entitled "Why blog in a business context" and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or…. Read More

Published by : Claude Malaison, on May 3rd, 2018.

Categories : Blogging, Content Marketing, Marketing de contenu, Réseaux sociaux -

Marketing influencers: our 2018 Top 30

We start March with our Top 30 marketing influencers of 2018. In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. These influencers are all over the…. Read More

Published by : Claude Malaison, on March 8th, 2018.

Categories : Annual Rankings, Content Marketing, Influenceurs, Marketing Communication Strategies -, Marketing de contenu

B2B Marketing Conferences: what the schedules tell us about the trends

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Not necessarily to get some…. Read More

Published by : Claude Malaison, on February 22nd, 2018.

Categories : Content Marketing, LIVE events and conferences, Marketing de contenu, Marketing Research

Crise financière, comment les entreprises B2B peuvent y faire face?

How will your B2B company react to a financial crisis?

It happened on February 5th: a sudden, somewhat unexpected market correction. The Dow Jones registered its worst one-day loss in history while experts and analysts tried to reassure investors. Then it happened again on the following Thursday. How are B2B business affected – if at…. Read More

Published by : Collaboration, on February 12th, 2018.

Categories : Content Marketing

4 actions to improve your B2B customer experience

4 actions to improve your B2B customer’s experience

Last week, I talked about how focusing more strongly on the B2B customer's experience increases your customer retention. Creating a new customer is so much more expensive than retaining an existing one and you don't want to lose one in the middle of their buyer's…. Read More

Published by : Alain Thériault, on November 2nd, 2017.

Categories : Business Development, Content Marketing, Marketing Communication Strategies -