Content Marketing Archives

Don’t count on “fake followers”

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”.…. Read More

Published by : Claude Malaison, on October 19th, 2017.

Categories : Content Marketing, Marketing de contenu, Réseaux sociaux -

Can you spend 4 minutes reading this post?

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers. We've been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60…. Read More

Published by : Claude Malaison, on October 12th, 2017.

Categories : Content Marketing, Marketing de contenu

Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?

I want to be 1st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff ... Do you ever find yourself thinking these things out…. Read More

Published by : Collaboration, on October 5th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Stratégies-marketing

EXO B2B L’IMPORTANCE DES PERSONAS EN B2B Importance of Personas in B2B

THE IMPORTANCE OF PERSONAS IN B2B

According to a survey conducted by ITSMA, currently 44% of marketers are using personas in B2B. We believe that in the next 12 months this number will climb to 73%. This trend is quite logical and profitable when personas are developed with method and rigor.…. Read More

Published by : Lynda St-Arneault, on September 27th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -

B2B content marketing sans budget or bandwidth Marketing de contenu B2B

B2B content marketing sans budget or bandwidth – hmm!

You’ve heard a lot about B2B content marketing. You've read that it has to be researched, strategized, developed, optimized and promoted. Oh, and why not do an overhaul of company culture while you're at it, turning internal experts into regular content contributors. But if you…. Read More

Published by : Collaboration, on September 19th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -

wasting-money-content-marketing-memorable

Make memorable content, or keep wasting your money

Every year, 50B$ is spent on unused content according to Yoav Schwartz the CEO of Uberflip. And according to CEB, 84% of marketers intend to spend more on content than in the previous year.Is it just me or there is something really, REALLY wrong with…. Read More

Published by : Alain Thériault, on June 7th, 2017.

Categories : Content Marketing, Uncategorized

What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to…. Read More

Published by : Collaboration, on April 11th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Technology Sales and Marketing

Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a…. Read More

Published by : Collaboration, on April 4th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Technology Sales and Marketing

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics. Also, the "trade show"…. Read More

Published by : Alain Thériault, on March 7th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing