Rebuilding a manufacturer’s website from scratch : a creative challenge!

This is the type of project every art director, web designer and developper dreams of working on! Research and evaluation first Before deciding on the creative direction and graphical approach, there was an intensive amount of ground work performed, to evaluate the existing content architecture, then by means of wire framing, present a…. Read More...

Take care of your virtual identity

Several media outlets have recently reported a large leak of email addresses and passwords from Gmail accounts, located primarily in Europe. On Twitter and Facebook, links are being provided to do a quick check to see if your email account is compromised. After the disappointment of recent security breaches (Heartbleed, iCloud and now,…. Read More...

The great debate : what images for your website

You probably already know that the design of a website is not an easy task. It is a challenge of organization, information, architecture, data, etc. To produce a site with easy, intuitive navigation (called User Experience - UX), and clear and persuasive information, you may need to be imaginative. If structure and UX…. Read More...

What, Who, Why – The 3 Ws to ask before starting any graphic design or web design project

First let's define design. Well in this case, graphic design. Even though design principles cross many disciplines, design is essentially art with a specific purpose that has many parameters and constraints to consider. Graphic design is the organization of a message or sometimes several messages in a way that will be clearly understood…. Read More...

Web design directly in the browser

This is a trend that is definitely gaining traction for smaller and less complicated web assignments that have budget and time constraints to consider. For specific projects, it is faster to design your web layout directly in the browser, bypassing the Photoshop layer steps all together. By using this method, you can leverage…. Read More...

The Parallax effect: are you for or against it for your website?

Many of you will have difficulty defining what a parallax effect is in the context of design and web development. Summing it up, it is to add a depth effect to a website by animating various objects at different speeds. At first glance, the result reminds us of sites designed using Flash technology,…. Read More...

Adaptive or Responsive… how to choose?

When we talk about website creation, we now must take into account smart phones, tablets and all nomadic ways to navigate on the web. We can then construct either "Responsive" or "Adaptive" websites. But the two terms are not synonymous, and are in fact, totally different conceptions of mobility. The major difference is…. Read More...