Many manufactures rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents are actually “secret” agents. The agents Here, B2B manufacturers export…. Read More
Category: Développement des affaires
September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for!…. Read More
You probably have an account on the professional social network LinkedIn, or you’re thinking about it. If you’ve visited it recently, you’ve probably seen this image on many profiles. What does that mean? Is it a new member? Someone who is in the process of…. Read More
In B2B, a lot is about relationship building. We often talk about email communications, social media and so on. All of these can in their sheer volume get impersonal. Don’t underestimate the power of old fashioned direct marketing. When done right, it can have a…. Read More
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because…. Read More
Marketing is often considered as being separate from sales despite the fact that it’s a discipline that encompasses sales. Marketing strategy as a field also includes aligning traditional and online sales processes with traditional and online sales strategies in order to avoid 7 major mistakes:…. Read More
The customer is always right… or not Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead – or the reverse, if that’s what good strategy…. Read More
