Category: Développement des affaires

Are you dealing with a “secret” manufacturing agent?

Published by : , on October 24th, 2013.
Many manufactures rely on agents to represent them in niche markets or remote geographical territories. Countless complain about the results, but in return, award them with blind trust. You begin to wonder if these agents are actually “secret” agents. The agents Here, B2B manufacturers export nationally and internationally. According to the market niches,…. Read More...

Some tips for generating quality leads in B2B

Published by : , on September 17th, 2013.
September: summer is farther and farther away and we’re entering a favorable period for presenting new marketing activities. Their objective is simple: to generate prospects! But not just any prospects...quality prospects! Here’s some advice for generating quality leads in B2B: Know what you’re looking for! This seems obvious and I agree with you!…. Read More...

Getting personal with good old B2B direct mail

Published by : , on December 13th, 2012.
In B2B, a lot is about relationship building. We often talk about email communications, social media and so on. All of these can in their sheer volume get impersonal. Don’t underestimate the power of old fashioned direct marketing. When done right, it can have a lot of impact. It can even reactivate prospects,…. Read More...

Generating prospects in B2B through social media

Published by : , on November 22nd, 2012.
It’s making headlines: how to use social media in a B2B context? Can I apply it to my company? Is it profitable? Where do I start? All of these questions are relevant and we need to ask them before getting started. First of all, because sectoral markets don’t all have the same social…. Read More...

Sales and marketing – 7 mistakes to avoid

Published by : , on March 19th, 2012.
Marketing is often considered as being separate from sales despite the fact that it’s a discipline that encompasses sales. Marketing strategy as a field also includes aligning traditional and online sales processes with traditional and online sales strategies in order to avoid 7 major mistakes: Not communicating with the decision-maker Putting too much…. Read More...

Outsourcing Marketing: A Good Move for Your Company? Part 2 of 2

Published by : , on October 27th, 2011.
The customer is always right… or not Traditional agencies will usually do as they are told. For example, if they are asked to produce a brochure, they are unlikely to counsel using Social Media Marketing instead – or the reverse, if that’s what good strategy dictates. Neither the client nor agency is really…. Read More...