Marketing Communication Strategies Archives

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics. Also, the "trade show"…. Read More

Published by : Alain Thériault, on March 7th, 2017.

Categories : Content Marketing, Marketing Communication Strategies, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

online-offline-communication-channel-b2b

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas…. Read More

Published by : Collaboration, on February 9th, 2017.

Categories : Business Development, Marketing Communication Strategies, Marketing communications campaigns

Excelling in B2B marketing, like an Olympian

Excelling in B2B marketing, like an Olympian, is possible with rigor, perseverance and discipline. I’m a former national caliber swimmer and although I can’t claim to be an Olympian, I’ve worked with athletes of that level at competitions and training camps. Many elements can make…. Read More

Published by : Lynda St-Arneault, on August 23rd, 2016.

Categories : Marketing Communication Strategies

The pile of business cards

Monday morning, you're back from an out of town trade show held from Wednesday to Friday of the week before. Your jacket is filled with a bunch of business cards, quickly stowed away in the heat of the moment. in one pocket, the "good" and…. Read More

Published by : Collaboration, on June 29th, 2016.

Categories : Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Technology Sales and Marketing

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More

Published by : Alain Thériault, on June 2nd, 2016.

Categories : Content Marketing, Marketing Communication Strategies, Marketing communications campaigns, Product Launch, Strategic Development

Marketing to millennials: Ok, but no hype please

Millennials have been described as digital natives who are collaborative, open-minded and consensus gathering. They are also portrayed as liberal and overtly passionate about equality. If you were you born between 1980 and 2000, would you say this is an accurate description of your personality?…. Read More

Published by : Collaboration, on May 31st, 2016.

Categories : Content Marketing, Marketing Communication Strategies

10 seconds to win a customer over

There, I said it. You only have 10 seconds, if that, to win a customer over on a cold call. By the way, show of hands, who likes doing cold calls? Think of a disaster film trailer, starting out with a black screen, a deep,…. Read More

Published by : Collaboration, on May 10th, 2016.

Categories : Business Development, Marketing Communication Strategies

How to create effective content marketing, and why!

Did you know that ad blocking software increased by 400% in 2015? According to Michael Brenner, this also means that 50% of your media buys on the web went directly into the trash bin . [1] By 2020, there will be 400% more information on…. Read More

Published by : Lynda St-Arneault, on May 5th, 2016.

Categories : Content Marketing, Marketing Communication Strategies, Technology Sales and Marketing

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More

Published by : Alain Thériault, on May 3rd, 2016.

Categories : Business Development, Marketing Communication Strategies, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing

When face to face, hyperconnectivity kills !

Let me say it straight: I hate hyperconnectivity altogether! It simply makes me mad when I’m at networking events, trade shows and galas, where people anxiously check their mobile for the latest push notifications, social media alerts, and text message when having a conversation with…. Read More

Published by : Collaboration, on April 7th, 2016.

Categories : Business Development, Marketing Communication Strategies