Archives communication strategies

Oh no, I have to write the company blog

Someone in your company has decided that in the interest of attracting more customers to the website and improving SEO, there needs to be a company blog. Not like the last one, that ended after a couple of posts. A real blog, once or twice…. Read More

Published by : Collaboration, on March 22nd, 2016.

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More

Published by : Collaboration, on March 10th, 2016.

Categories : Business Development, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Sales, Marketing and B2B Business, Strategic Development

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More

Published by : Collaboration, on February 18th, 2016.

Categories : Content Marketing, Développement stratégique -, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing -, Technology Sales and Marketing

Love/Hate B2B communication

I’ve had a love/ hate relationship with communication for almost 30 years now. Why? The story is actually quite simple... follow me. I started my career by co-founding Egzakt, an advertising and communication agency that was established in Trois-Rivières, Québec in 1987. So, my preoccupation…. Read More

Published by : Lynda St-Arneault, on February 12th, 2016.

Categories : Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Strategic Development, Web Design and Development

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More

Published by : Collaboration, on February 4th, 2016.

Categories : Business Development, Content Marketing, Design et développement Web -, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux -, Social Networks, Stratégies-marketing, Web Design and Development

Increase the effectiveness of your B2B content marketing!

While almost 90% of companies practice content marketing and only 28% of them believe that what they do is effective, it is legitimate to ask the following questions: "Why continue?" or, "What can I do to improve my results?" The answer to the first…. Read More

Published by : Lynda St-Arneault, on January 26th, 2016.

Categories : Content Marketing, Marketing Communication Strategies -, Référencement – SEO, SEO, Stratégies-marketing, Technology Sales and Marketing

Generating quality leads

Every salesman will tell you that generating leads is in their view, the main purpose of marketing. When companies approach us for our services, they usually ask if we do prospect generation and in the same breath ask us how we do it, as if…. Read More

Published by : Collaboration, on January 20th, 2016.

Categories : Business Development, Content Marketing, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, SEO, Strategic Development

Exo at the B2B Summit!

The LesAffaires B2B marketing summit will be held on November 23rd, 24th and 25th. This is the first event of its kind in Quebec, and we are proud to be associated with it, having been invited as a summit partner. We are of course grateful for…. Read More

Published by : Alain Thériault, on November 5th, 2015.

Categories : Business Development, Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Strategic Development