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Category: Marketing Communication Strategies –

Content2Conversion-marketing-b2b

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show"…. Read More
Published by : , on March 7th, 2017.
Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

Online or offline communication channels in b2B – which do I choose?

In this reprise of the third most popular Exo B2B blog post of 2016, we talk about choosing communication channels. This is best done by first going back to the essentials of your strategic planning and past experiences. Carefully reviewing these will generate specific ideas…. Read More
Published by : , on February 9th, 2017.
Categories : Business Development, Marketing Communication Strategies -, Marketing communications campaigns

Blistering, blundering brand of birdbrains! (Apologies to Captain Haddock)

Have you ever run into a high-technology company with a dated image? Does it affect your perception of the value of the innovation behind the technology? It certainly can. Take ABC company for example: It has been around for 35 years, has never done marketing,…. Read More
Published by : , on June 2nd, 2016.
Categories : Content Marketing, Marketing Communication Strategies -, Marketing communications campaigns, Product Launch -, Strategic Development

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More
Published by : , on May 3rd, 2016.
Categories : Business Development, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing

Head south young man!

Did you know: Over 70% of Quebec's exports go to the United States and the majority, to NY State? 4500 Quebec companies do business in the US? New York is only a 1 hour flight from Montreal? This is exactly what Jean-Claude Lauzon, the Delegate General of…. Read More
Published by : , on March 10th, 2016.
Categories : Business Development, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing Research, Product Launch -, Sales, Marketing and B2B Business, Strategic Development
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