Category: Marketing de contenu

Content Marketing: bringing B2B prospects to the seller!

Published by : , on February 10th, 2012.
Not only is content marketing an efficient and convenient way to attract and engage prospects, it is becoming the reference method used by B2B marketers today.  With an impressive growth rate in the past year alone, content marketing is now recognized as an effective marketing strategy dominating the B2B environment. It is so…. Read More...

Utilization of content strategy in B2B marketing

Published by : , on January 26th, 2012.
A study was conducted by “Marketing Profs Research” in May 2011 where 1124 B2B marketing professionals working in small companies (less than 10 employees) and large companies (1000 employees or more) answered an online survey. The total number of those who responded expressed their opinion on content strategy per industry type. This survey…. Read More...

Would Marcel Proust and Edgar Allan Poe Have Made Good Web Writers?

Published by : , on December 2nd, 2011.
The world of literature is full of famous writers who, in their heyday, gave rise to classicism, romanticism, and other literary movements.  Some have been read, studied, analyzed, and then re-read and analyzed again anda gain… you get the idea. Since this is the age of the Internet, you may have already asked…. Read More...

Content Marketing Drives Sales

Published by : , on November 18th, 2011.
Online marketing is made of many things, but one of the most effective strategies is through content. That’s obvious, you might say. But bringing basics back to top of mind sometimes helps. According to the “B2B Marketing Trends 2011 Survey” produced by HiveFire in August 2011 to a group of B2B marketers including…. Read More...