Social media, email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary…. Read More
Category: Marketing de contenu
Recently, while working on our web site’s redesign, it dawned on us that it would probably be a good idea to "rebuild" our SMN (Social Media Networks) policy while we were at it. Since vision comes before policy (except in modern day politics, it seems),…. Read More
Search engine marketing (or SEO marketing), helps you optimize your web site so it ends up in as many pertinent web searches as possible. This helps you increase your sales by getting more qualified visitors and thus more conversions. To that end, we all have…. Read More
Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More
I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More
With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More
How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More
Everyone talks about inbound marketing and social networks. Do they work? What's the outcome? Even in B2B? How does it work? The list of questions could go on forever. The fact is that yes, inbound marketing is an interesting strategy, in B2B as well as…. Read More
The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B…. Read More
When we explain what is inbound marketing in a B2B context – and how the content marketing at its core work – we usually end up with the same answer: “but there’s no way you can write two blog articles a week about what we…. Read More
