Marketing de contenu Archives

3 Pitfalls to avoid with Google Analytics and Google Tag Manager

Earlier this week, the Exo B2B coffee machine officially died. It’s with great sadness and an alarming lack of caffeine in my veins that I'd like to share 3 often-encountered frustrations with my clients and their Web Analytics stats: Filter internal visits and ‘ghost’ visits…. Read More

Published by : Collaboration, on April 5th, 2016.

Categories : Marketing de contenu, Référencement – SEO, Uncategorized

4 B2B marketing notions you don’t learn in school

I practically still had my graduating cap and gown on, when I joined Exo B2B as an Analyst. Having spent hundreds of hours in school and having had student jobs in sales to improve my knowledge in marketing, I was very surprised to see that…. Read More

Published by : Collaboration, on February 18th, 2016.

Categories : Content Marketing, Développement stratégique -, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Strategic Development, Stratégies-marketing, Technologie ventes et marketing -, Technology Sales and Marketing

Top 4 B2B marketing painpoints -according to Grumpy Cat

With my head buried in several consultation reports and not having written a blog for a while, I was suddenly asked to write another. “This time” I told myself, “I'll cut to the chase”, and who better than "Grumpy Cat", the famous feline with a…. Read More

Published by : Collaboration, on February 4th, 2016.

Categories : Business Development, Content Marketing, Design et développement Web -, Market Research, Marketing Communication Strategies -, Marketing communications campaigns, Marketing de contenu, Marketing Research, Réseaux sociaux -, Social Networks, Stratégies-marketing, Web Design and Development

Improve your chances of being “Googled” by your prospects!

How can you tell if you’ve been "Googled"? How can you validate that you are using the right vocabulary to be found? You should ask yourself these questions because it’s proven that prospects will have completed 80% of their purchasing process by the time they…. Read More

Published by : Collaboration, on August 21st, 2015.

Categories : Content Marketing, Marketing de contenu, Référencement – SEO, SEO

B2B Marketing : time for « less is more »

The practice of marketing for companies that sell to other businesses, B2B marketing, has seen more changes in the last 20 years than during the entire 150 years of industrial marketing. And it’s only accelerating! For a while now, the marketing and development of B2B…. Read More

Published by : Lynda St-Arneault, on April 2nd, 2015.

Categories : Content Marketing, Marketing de contenu

Content marketing in B2B: the secret to find inspiration

When we explain what is inbound marketing in a B2B context – and how the content marketing at its core work – we usually end up with the same answer: “but there’s no way you can write two blog articles a week about what we…. Read More

Published by : Collaboration, on March 17th, 2015.

Categories : Content Marketing, Marketing de contenu

B2B Website: show your character

Votre site web en dit plus que vous le pensez sur vous et votre entreprise. Il est l’un des premiers canaux de communication, l’une des premières sources de contact entre le prospect et vous. Votre site, c’est la première impression. Oui, votre site web est…. Read More

Published by : Collaboration, on February 18th, 2015.

Categories : Content Marketing, Marketing de contenu

Your website is more than store front

Your website is more than a store front. It should, of course, put forward your offers, your products and your expertise. It must showcase your team and show how it differentiates from the competition. But your website should not just be functional. It must be vibrant,…. Read More

Published by : Collaboration, on November 20th, 2014.

Categories : Content Marketing, Marketing de contenu

B2B website: it’s all about being legitimate

We often list here the many differences between B2B and B2C. The main difference is the very nature of the purchase decision. In B2C, the decision is impulsive and based on affect, whereas in B2B, the purchase decision takes longer and needs to be thought…. Read More

Published by : Collaboration, on October 23rd, 2014.

Categories : Content Marketing, Design et développement Web -, Marketing de contenu, Web Design and Development