Category: Sales, Marketing and B2B Business

What type of landing page should be used to generate leads?

Published by : , on April 11th, 2017.
In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to choose the one that will correspond to your…. Read More...

Landing page and lead generation in B2B marketing: best practices

Published by : , on April 4th, 2017.
Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a series of posts on landing pages: First part:…. Read More...

Influence in Marketing: our top 30

Published by : , on March 16th, 2017.
For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Everywhere, I’ve met influential…. Read More...

A look back on the North American B2B marketing Conference

Published by : , on March 7th, 2017.
2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics.  Also, the "trade show" portion was overflowing with  "account-based marketing", marketing automation,…. Read More...

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Published by : , on February 22nd, 2017.
Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically targeted at the B2B marketing industry. The place…. Read More...

Will your photo and Microsoft improve the LinkedIn experience?

Published by : , on June 15th, 2016.
You are almost certainly on LinkedIn, the professional social network, which was recently purchased by Microsoft for the modest sum of $26.2 billion USD. When you’re logged in, you probably often encounter this picture instead of a real face on a good number of personal accounts. What goes through your mind when you…. Read More...

Inbound marketing: Who are the real influencers?

Published by : , on June 7th, 2016.
Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web A lot has been said about influencers recently, particularly in marketing, whether B2B or B2C. There is no getting around it: in order for your inbound marketing…. Read More...