Sales, Marketing and B2B Business Archives

C28: the right to legal action suspended but fines still possible!

On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law. The purpose of this legislation is to protect Canadians from unwanted or unsolicited emails. The…. Read More

Published by : Collaboration, on June 22nd, 2017.

Categories : Sales, Marketing and B2B Business

What type of landing page should be used to generate leads?

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You'll also learn how to…. Read More

Published by : Collaboration, on April 11th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Technology Sales and Marketing

Landing page and lead generation in B2B marketing: best practices

Do you remember the first landing page you ever created? Do you remember mulling endlessly over the form and substance, the function and the objectives? A lot of us have been in that boat. That’s why over the next few weeks we’ll provide you with a…. Read More

Published by : Collaboration, on April 4th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Technology Sales and Marketing

Influence in Marketing: our top 30

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in…. Read More

Published by : Claude Malaison, on March 16th, 2017.

Categories : Marketing Research, Sales, Marketing and B2B Business

A look back on the North American B2B marketing Conference

2 weeks ago I was in Arizona to recharge my B2B marketing batteries, at Content2Conversion. This conference, organized by Marketing Exchange, was a gathering of 1000 B2B marketing practitioners. Major researchers such as Forrester and IDC were on site with recent statistics. Also, the "trade show"…. Read More

Published by : Alain Thériault, on March 7th, 2017.

Categories : Content Marketing, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Stratégies-marketing, Technology Sales and Marketing

B2B Content2Conversion conference 2017 – how to sharpen your engagement tools

Editor's Note-This week, Alain Thériault, writes to us from the B2B Content2Conversion conference in Scottsdale, Arizona. Enjoy the sunshine, Alain! B2B Marketing Exchange's 6th annual "B2B Content2Conversion" conference is in full swing! This is a flagship event in B2B: 1000 participants, 40 sponsors with technological solutions specifically…. Read More

Published by : Alain Thériault, on February 22nd, 2017.

Categories : Content Marketing, Sales, Marketing and B2B Business, Uncategorized

Inbound marketing: Who are the real influencers?

Today we are publishing a post from our guest blogger Claude Malaison, a Québec commentator on all things digital and communications. See his blog, emergeance web A lot has been said about influencers recently, particularly in marketing, whether B2B or B2C. There is no getting…. Read More

Published by : Claude Malaison, on June 7th, 2016.

Categories : Content Marketing, Sales, Marketing and B2B Business

Keep your major accounts and increase their value!

...With Account Based Marketing Ever notice how well Amazon knows you? How well they recommend the right product, the right album, the right book? Ever notice how advertisement directly related to the product you were just shopping for, is waiting for you in your Facebook…. Read More

Published by : Alain Thériault, on May 3rd, 2016.

Categories : Business Development, Marketing Communication Strategies -, Sales, Marketing and B2B Business, Strategic Development, Technology Sales and Marketing

The future of marketing? Artificial intelligence

The future of marketing will no doubt be incredibly interesting as it is trending towards the dematerialized (cloud) with an approach centred on the human experience. All this is possible thanks to a crucial element: data. It plays a major role as we first need to collect gargantuan…. Read More

Published by : Collaboration, on April 26th, 2016.

Categories : Market Research, Marketing Research, Sales, Marketing and B2B Business, Technology Sales and Marketing